To Understand the Consumer Preference between Traditional Investment vs. Alternative Investment
The COVID-19 pandemic has significantly impacted traditional and alternative investments, with traditional investments experiencing the most impact. Liquidity, stability, diversification, regulation, and reduced costs are some benefits of traditional investments. However, they have drawbacks, such as passive investing, market volatility, and low returns. Commodities, real estate, hedge funds, and private stocks are examples of alternative investments that provide flexibility and capital growth possibilities. Alternative investments are riskier since they frequently produce better returns and have more intricate structures, even with higher fees and costs. A study surveyed 61 individuals aged 0 to 65+, with the largest age group being 18-25. The majority of respondents had invested in Traditional Investments, with 78.7% investing to increase income and capital appreciation. The most important factor for investment decisions was return, with 34 people valuing the safety of principal, 22 diversifying, and 1 seeking an adrenaline rush. The primary investment goals were growth of capital, income generation, capital preservation, and adrenaline rush. The majority of respondents invested in stocks, bonds, mutual funds, real estate, and fixed deposits, with a preference for traditional investments for 1- to 4-year periods. 63.9% of investors felt return was the most important factor for their investment decision.
Published by: Sanaa Mashruwala
Author: Sanaa Mashruwala
Paper ID: V10I6-1142
Paper Status: published
Published: November 8, 2024
Analysis of the Prevalence and Trends of Gender-Based Violence on Instagram in Tanzania
This study investigates the prevalence and trends of gender-based violence (GBV) discussions on Instagram in Tanzania, focusing on content from 12 prominent influencers. It highlights the role of social media in raising awareness and advocating against GBV. Using the Dragonfly Effect model, the research examines how targeted campaigns on social media can drive attention, engagement, and action. Data was collected through systematic sampling of Instagram posts and interviews with influencers. The findings reveal Instagram’s potential to amplify awareness of GBV but also highlight persistent challenges such as misinformation and victim-blaming. The analysis shows alarming trends in GBV, especially affecting women and marginalized groups, with issues like harassment, discrimination, and hate speech hindering women's participation in online discussions. The study calls for a multi-faceted approach to combat GBV, including better policy enforcement, user education, and strategic influencer engagement. It recommends that Instagram improve its reporting mechanisms, implement stricter policies, and provide educational campaigns for awareness. The study also suggests enhancing algorithm transparency, establishing diverse moderation teams, creating dedicated support systems for victims, and fostering community support to ensure a safer online environment.
Published by: Nasra Mondwe, Dr. Rajendran Britto PhD, Dr. Camillus Aron Nikata
Author: Nasra Mondwe
Paper ID: V10I6-1156
Paper Status: published
Published: November 7, 2024
Project Report on the Long-Term Changes in the Food Industry Post the Pandemic
The project report is based on extensive research about the blow faced by the hospitality industry. The pandemic has impacted almost all industries but this industry faced a harsh hit in terms of customer engagement and sales. They experienced a massive dip in the numbers and the project deeply explores the business side of things. It explains the limitations, and effects, and helps understand consumer behavior in brief. It also briefly discusses the future developments in this extremely competitive industry. It discusses the long-term effects caused by the virus how restaurants were affected and how they lost a major share of the market. This project helps in understanding how luxury hotels dealt with the crisis on hand, but most importantly the evolution of consumer behavior, habits, tastes, and adaptability with respect to the hospitality industry. A survey has been conducted with a sampling of 32 people and it covers their response to various questions about the current situation, the management during the pandemic, and the ultimate future of how hotels and restaurants will work. The survey takes into consideration people’s preferences, opinions, and how they look at the hospitality industry during the pandemic. It also focuses on the shift and reliance on food delivery applications and how they have largely affected the food experience of people. The project report is based on extensive research about the blow faced by the hospitality industry. The pandemic has impacted almost all industries but this industry faced a harsh hit in terms of customer engagement and sales. They experienced a massive dip in the numbers and the project deeply explores the business side of things. It explains the limitations, and effects, and helps understand consumer behaviour in brief. It also briefly discusses the future developments in this extremely competitive industry. It discusses the long-term effects caused by the virus how restaurants were affected and how they lost a major share of the market. This project helps in understanding how luxury hotels dealt with the crisis on hand, but most importantly the evolution of consumer behaviour, habits, tastes, and adaptability with respect to the hospitality industry.
Published by: Prisha Sheth
Author: Prisha Sheth
Paper ID: V10I6-1143
Paper Status: published
Published: November 6, 2024
The Use of Social Media in Enhancing Voluntary Tax Compliance in Tanzania: A Case of Tanzania Revenue Authority (TRA) Headquarters in Dar es Salaam
This paper presents selected findings from the research entitled “Assessing the Use of Social Media in Enhancing Voluntary Tax Compliance in Tanzania: A Case Study of the Tanzania Revenue Authority (TRA) Headquarters.” It investigates the impact of social media on voluntary tax compliance within Tanzania. Utilizing a qualitative methodology and a case study framework, data were gathered through interviews, observations, and document analysis involving 15 staff members of the TRA. The results indicated that platforms such as Facebook, Twitter, and WhatsApp are crucial in promoting taxpayer engagement and compliance. The study concluded that well-implemented social media strategies can significantly enhance tax compliance rates by increasing transparency and delivering timely information. This study recommends that the TRA improve its social media strategies by integrating interactive content that addresses taxpayers' concerns and inquiries. This paper presents selected findings from the research entitled “Assessing the Use of Social Media in Enhancing Voluntary Tax Compliance in Tanzania: A Case Study of the Tanzania Revenue Authority (TRA) Headquarters.” It investigates the impact of social media on voluntary tax compliance within Tanzania. Utilizing a qualitative methodology and a case study framework, data were gathered through interviews, observations, and document analysis involving 15 staff members of the TRA. The results indicated that platforms such as Facebook, Twitter, and WhatsApp are crucial to taxpayer engagement and compliance. The study concluded that well-implemented social media strategies can significantly enhance tax compliance rates by increasing transparency and delivering timely information. This study recommends that the TRA improve its social media strategies by integrating interactive content that addresses taxpayers' concerns and inquiries.
Published by: Benedict Liwenga, Dr. Francis Ng’atigwa
Author: Benedict Liwenga
Paper ID: V10I6-1144
Paper Status: published
Published: November 5, 2024
Assessment of Social Media Usage in Enhancing Organisational Performance in Tanzania: A Case of Drug Control and Enforcement Authority Headquarters
This study examines the role of social media usage in enhancing organizational performance at the Drug Control and Enforcement Authority (DCEA) Headquarters in Tanzania. The research aims to evaluate how staff utilize various social media platforms, identify the most frequently used platforms, and analyze their impact on internal communication and productivity. Employing a descriptive study design, data were collected through structured questionnaires and interviews from a sample predominantly composed of respondents (60%) aged 30 and above. Analysis using SPSS version 23.0 revealed that WhatsApp was the most widely used platform (60%), followed by Instagram (20%), Facebook (12.5%), and Twitter (7.5%). Additionally, 78.8% of respondents accessed social media primarily through smartphones, highlighting the significant role of mobile technology in daily operations. The findings indicate that social media is vital for facilitating internal communication, with 85% of respondents using it for work-related information sharing and collaboration. Furthermore, 75% acknowledged that social media enhances productivity by enabling faster access to information and improving connectivity among colleagues. However, concerns regarding privacy (38.8%) and potential distractions (3.8%) were also noted. To optimize the benefits of social media while addressing associated risks, the study recommends developing clear organizational policies to govern its use. These guidelines should define appropriate usage boundaries, establish protocols for safeguarding sensitive information, and promote responsible engagement aligned with organizational objectives. Additionally, training programs on effective social media use could further enhance staff awareness. This research provides valuable insights into the strategic implications of social media within organizational settings, emphasizing the need for tailored approaches to effectively harness its benefits.
Published by: Lilian Matho, Dr. Rajendran Britto
Author: Lilian Matho
Paper ID: V10I6-1147
Paper Status: published
Published: November 5, 2024
The Role of Shamba Mtaji Program on TBC-FM in Improving Soil Fertility in Tanzania: A Case of Mbwawa Ward, Kibaha Town Council in Coastal Region, Tanzania
This study explores the impact of the radio program Shamba Mtaji, broadcast on TBF-FM, on promoting soil fertility practices in Mbwawa Ward, Kibaha Town Council, Tanzania. The research was supported by three central objectives: identification of problems in soil fertility raised in the program, analysis of the methods used in the production of the program, and assessment of perceived strengths and weaknesses of the program among its listeners. It utilized a case study design wherein 114 respondents from three streets in Mbwawa Ward, namely Mbwawa, Miswe Duka, and Miswe Chini, were surveyed using questionnaires, focus group discussions, interviews, participatory rural appraisal, and document review. This study is informed by the diffusion of innovation and uses and gratifications theories. Results indicate that Shamba Mtaji is valued by both crop and livestock farmers due to its emphasis on soil fertility. However, most of the listeners did not realize that facts, and issues relating to soil fertility were relatively new to many of them. It concludes by suggesting a need for a change in the timing of the program to make it more accessible to its audience; secondly, its message should be complemented through other channels such as loudspeaker announcements; and thirdly, holding advocacy meetings to enhance farmer participation. With these suggestions put into practice, this may lead to sustainable agriculture and more responsible use of land resources where the selling of land to non-agricultural enterprises will be minimized.
Published by: Innocent Byarugaba, Dr. Francis Ng’atigwa
Author: Innocent Byarugaba
Paper ID: V10I6-1148
Paper Status: published
Published: November 5, 2024
