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Research Paper

Understanding the emergence of aspirational luxury and role of digital platform among Gen Z consumers in India

India has developed into a growing market for high-end products. Since there are now much more wealthy people in the world, consumer spending has significantly expanded. Digital channels are affecting how luxury goods are consumed as well. Social reforms have improved the independence of women. Due to these shifting dynamics, a number of luxury brands have increased their online presence, focusing on appealing to female buyers. This study aims to comprehend the emergence of new luxury items and the significance of online platforms for Indian women. Exclusiveness, craftsmanship, a wide range of brand options, and customer value all define sophisticated luxury. Therefore, users of these tools do so in both public and private settings. Digital platforms have helped these businesses and their clients develop better relationships.

Published by: Chailsee Jain, Sujata Iyer, Trupti Ghevariya, Sundram Kumar Jha, Dr. M. Sumetha, Prabahan Puzari

Author: Chailsee Jain

Paper ID: V9I1-1186

Paper Status: published

Published: February 27, 2023

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Research Paper

Study of consumer buying behaviour towards e- pharmacies in India

Consumer buying behaviour towards e-pharmacies in India is gaining traction as more people are realizing the convenience and safety of online pharmacies. With the growth of internet penetration, many Indian consumers are now turning to online retailers for their medical needs. Consumers often have reservations about making purchases online, especially related to the security of their personal and financial information. E-pharmacies must be able to provide a secure platform for customers to make payments, as well as clearly communicate their privacy policies in order to build customer trust and increase sales. This study helps to understand the various factors that influence the choice of online pharmacy. Age is one factor that can have a profound effect on consumer buying behaviour in this sector. Younger consumers tend to be more tech-savvy and comfortable with making purchases online than their older counterparts, while older generations may feel uncomfortable using digital payment methods or lack access to technology altogether. It is important to consider the age factor when studying consumer buying behaviour in E- pharmacies, as it may shape the way consumers perceive and interact with E-pharmacies.

Published by: Princekumar Gupta, Yash Bhatt, Dr Bijal Zaveri

Author: Princekumar Gupta

Paper ID: V9I1-1182

Paper Status: published

Published: February 24, 2023

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Research Paper

A study on the impact of FDI on the Indian economy

Foreign direct investment is essential to the economic growth of any emerging nation. Over the past two decades, foreign direct investment (FDI) has become more critical to India's economy. Foreign direct investment bridges the gap between these two financial practices. Numerous nations in transition, including India, are struggling with a lack of a savings surplus. In this case, FDI from outside is the key to success in addressing the issue. Investment from abroad helps lower the BOP gap and lays the groundwork for fast GDP expansion. Only secondary sources were used for this analysis. This research paper investigates the current state of foreign direct investment (FDI) and its effects on the Indian economy. To that end, we make some educated guesses based on actual data from 1991 to 2014 to draw this conclusion. We employ helpful statistical methods like correlation and linear regression analysis to achieve this end. SPSS software was used for the analysis of the data. And therefore, we arrive at the conclusion that FDI has a considerable impact on India's GDP. The last two decades have seen a massive increase in foreign direct investment (FDI) into Asia. India has been a bit of a late bloomer when it comes to foreign direct investment (FDI), but the country's large market potential and liberalized regulatory system have kept it a popular choice among investors. The purpose of this article is to study the difficulties India has in attracting foreign direct investment (FDI) and to investigate the effects that FDI has had on the Indian economy in the last two decades. The study highlights the difficulty of understanding FDI statistics in India and discusses the primary policy implications of this research. Words to Remember GDP, Economic Growth, and Foreign Direct Investment.

Published by: Denis Vaghela, Nehaba Vaghela, Dr. Tejal Shah

Author: Denis Vaghela

Paper ID: V9I1-1183

Paper Status: published

Published: February 24, 2023

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Research Paper

Students’ linguistic difficulties facing bilingualism in high school in Madagascar

Besides the political side, one of the reasons pushing the successive leaders of Madagascar to continuously change the language of instruction is its lack of mastery by teachers and students, especially French. This article reveals the results of surveys carried out among students and teachers in the final year of some high schools in Antananarivo concerning their linguistic difficulties. The observation and the report showed that Malagasy pupils do not master their mother tongue or French.

Published by: Rahanetra Dina Voahangilalao, Andrianarimanana Jean Claude Omer, Rakotoson Olivia

Author: Rahanetra Dina Voahangilalao

Paper ID: V8I5-1289

Paper Status: published

Published: February 24, 2023

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Others

A study to assess the effectiveness of Indian ginger tea in management of chemotherapy-induced nausea and vomiting among cancer patients in a selected cancer hospital at Guntur, Andhra Pradesh”.

Chemotherapy is considered an effective treatment and therapeutic option for certain cancers. Nausea and vomiting remain the most common adverse effects of chemotherapy in spite of the administration of antiemetics. Various alternative, adjuvant and complementary therapies are widely used to prevent the side effects of chemotherapy. This study aimed to evaluate the effectiveness of Indian ginger tea in the management of chemotherapy-induced nausea and vomiting among cancer patients. Materials and methods: A true experimental pre-test post-test control group design was adopted in this study. Sixty women were selected through a simple random sampling technique (30 experimental and 30 control groups of cancer patients). The data were collected before and after ingestion of Indian ginger tea using the Structured MASCC (Multinational Association for Supportive Care in Cancer) antiemesis tool (mat) for measuring chemotherapy-induced nausea and vomiting. Results: The major findings of the study revealed that the mean pre-test score of chemotherapy-induced nausea and vomiting was 45.17 with an SD of 16.09 and it decreased to 27.33 with an SD of 13.83 in the post-test. It can be interpreted that a decrease in the post-test scores to post-test-test chemotherapy-induced nausea and vomiting scores. Whereas in the control group, the mean pre-test was 38.83 with SD of 16.64 and it was slightly decreased to 36.93 with SD of 14.94 in the post-test. The paired ‘t-test was computed to find the effectiveness of Indian ginger tea in the management of chemotherapy-induced nausea and vomiting among cancer patients. The calculated value of ‘t’ was 12.57 which was greater than the tabulated value of ‘t’ 3.66 with 29 degrees of freedom was found to be highly significant at 0.001 level of significance. The demographic variables such as age, gender, marital status, education, family history of cancer, and habits were found to be significant at 0.05 level of significance. The clinical variables such as diagnosis, signs and symptoms, duration of treatment, type of cancer, and source of information were found to have a significant association with chemotherapy-induced vomiting at 0.05 level of significance. Conclusion: Indian Ginger tea was effective in relieving chemotherapy-induced nausea and vomiting among cancer patients.

Published by: Sampa Mandal, Sahaya John, Punitha Singh, Jyothi Vidya

Author: Sampa Mandal

Paper ID: V9I1-1180

Paper Status: published

Published: February 20, 2023

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Research Paper

Grievance management

to handle grievance management

Published by: Mudita Nagori, Ipshita Pathak

Author: Mudita Nagori

Paper ID: V9I1-1172

Paper Status: published

Published: February 11, 2023

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