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Research Paper

Influence of social media marketing on sales revenue

Social Media these days is among the 'best accessible way' for a product or service to reach out to customers. Local social media sites are the strategy to associate socially. These new media creates confidence in clients by connecting with them at a more profound level. Social web-based promoting is the new mantra for a few producers and service providers since the early days. Advertisers are thinking about various web-based media potential outcomes and starting to apply new friendly tasks at a higher rate than any time in recent memory. Community online marketing and the companies that utilize it have become more sophisticated. One can't stand to have any presence on the social projects if the contender is making waves with its answers and things. Global organizations have distinguished web-based media advancement as a potential advancement framework, utilized them with upgrades to control their showcasing with web-based media advancement. This paper examines the thoughts of online media and web-based media advancement and different perspectives like the turn of events and benefits, viewpoint and significance of web-based media in advancement, web-based media advancement techniques. It's nothing but a framework-based web-media advancement in India.

Published by: Vaddi Jahnavitha, Nalla Aryan Reddy, Kanikapati Himakar

Author: Vaddi Jahnavitha

Paper ID: V7I4-1615

Paper Status: published

Published: July 31, 2021

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Research Paper

Designing, deploying and managing cloud-native applications effectively using Docker, Jenkins, and Kubernetes.

From storing and retrieving information in databases online to delivering various services such as servers, and computing resources over the internet, cloud computing has brought tremendous advancements in the technological world. One of the major sectors of cloud computing is application development. A wide variety of applications are being developed which offer services for almost every working industry globally. Several debates and discussions have arisen on designing the application in the best way possible. Extensive research studies were done using various parameters such as resource usage, storage, efficiency to determine the most optimal method. Cloud-enabled applications were the primary type developed, followed by cloud-based applications. However, the demand for lightweight and flexible applications designed at the least cost possible rendered these approaches obsolete. That is where the cloud-native model came into the picture. This paper explores the model and presents how it is used to design, deploy, and manage cloud-native applications, including discussing the model's core elements and implementing them in making the application.

Published by: Jyothi Koushik Paladugu

Author: Jyothi Koushik Paladugu

Paper ID: V7I4-1586

Paper Status: published

Published: July 31, 2021

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Research Paper

A study on the present status and performance of micro, small and medium enterprises in India

Micro, small and medium enterprises are playing a pivotal role in the development of the Indian Economy. MSME is an important sector in the Indian economy because of its enormous contribution to the socio-economic progress of the country. This sector is considered the backbone of the country. Micro, small and medium enterprises contribute about 30% of the country’s gross domestic product (GDP) and 45% of the manufacturing output. MSMEs stand next to the agriculture sector in providing employment opportunities in the country. Approximately 110 million people are occupied in the MSME sector in India. MSMEs are an integral part of the supply chain and contribute about 45% of the overall exports made from India. MSMEs produce and manufacture a variety of products for both domestic as well as international markets. MSMEs are connected with the rural economy because more than half of the MSMEs operate in rural India. MSME sector is dominated by micro-enterprises. India has 6.33 crore MSMEs out of which 6.30 crore — 99.4 percent are micro-enterprises while 0.52 percent — 3.31 lakh are medium and 0.007 percent — 5,000 are medium enterprises. This paper attempts to study the present status, performance of MSMEs in India, and the support provided by the Government for the promotion and development of MSMEs in India.

Published by: Vishwanath S. Pujari, Jyoti Savanur, Rashmi Mahendrakar

Author: Vishwanath S. Pujari

Paper ID: V7I4-1517

Paper Status: published

Published: July 31, 2021

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Research Paper

Microfinance -Succeed in influencing unbanked area

India’s limited success at drawing the unbanked into the formal economy reflects the challenges of drafting public policies that address complex, enduring societal problems like poverty, income inequalities, beneficiaries far away from financial services including Govt. schemes benefits, low level of financial literacy., etc. The vision of RBI Financial Inclusion Plans(FIPs) is providing universal access to banking services and improving the forms of credit delivery, especially for the weaker sections. The successful financial inclusion plan is Business Correspondents are employed to cover unbanked villages through branches. The microfinance sector is the heart core function of financial services in the non-banking finance industry(NBFI) with the coverage of weaker sections of the population which are neglected by bankers in the banking industry. The microfinance sector has grown rapidly over the past few decades and currently, it is serving around 102 million accounts (including banks and small finance banks) of the poor population of India. MFIs are financial companies that provide small loans to people who do not have any access to banking facilities.

Published by: Kumaraswamy Manepalli, Dr. M. Ram Kumar

Author: Kumaraswamy Manepalli

Paper ID: V7I4-1608

Paper Status: published

Published: July 31, 2021

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Research Paper

Multiplier and dual multiplier on BCC/weak BCC algebras

Presenting some significant properties of multiplier and dual multiplier defined on BCC/Weak BCC algebras.

Published by: Arbind Prakash, Dr. Ram Lakhan Prasad

Author: Arbind Prakash

Paper ID: V7I4-1610

Paper Status: published

Published: July 31, 2021

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Research Paper

Traumatic brain injury during covid lockdown and relaxation of lockdown comparative study

Road traffic accidents are the common cause of traumatic brain injury in civilian population covid lockdown had decreased head injury cases treated in a tertiary care center because of decreased traffic materials and methods traumatic head injury patients admitted in madras medical college during covid lockdown is compared with patients admitted after relaxation of lockdown by retrospective analysis.

Published by: Raj Kumar R.

Author: Raj Kumar R.

Paper ID: V7I4-1599

Paper Status: published

Published: July 30, 2021

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