Post-WWI, the idea of consumerism emerged. Appliances that made the life of American housewives much simpler were introduced into society. These appliances were commonly known as ‘electric servants’ as they made everyday tasks easier and faster to finish. They included washing machines, vacuum cleaners, refrigerators that had freezers. Further, post the Great Depression and WWII, the living standards of the American people increased significantly as the US emerged as a powerful military force. Society became more affluent, suburban lifestyle and the middle class emerged. With this new inflow of income, there had to also be an outflow of this income. Americans became indulgent in material desire, spending most of their money on goods like televisions, cars, and home appliances – things that modernized their life. . Between 1945 and 1949, Americans purchased 20 million refrigerators, 21.4 million cars, and 5.5 million stoves, a trend that continued well into the 1950s.