The Impact of social media marketing on Small Businesses
Social media has become an integral part of modern marketing strategies, especially for small businesses. The following abstract examines the impact of social media marketing on small businesses. The study finds that social media provides small businesses with various opportunities to reach a wider audience and engage with their target customer group in real time. By creating a social media presence, small businesses are able to surge brand awareness, customer loyalty, and sales. However, social media marketing also presents various challenges such as keeping pace with constantly evolving social media platforms, ways to present content, managing customer feedback, and measuring the return on investment (ROI) of social media marketing campaigns. Overall, the study concludes that social media marketing has a positive impact on small businesses and can provide a competitive advantage in today's digital landscape. Small businesses that are able to leverage social media marketing effectively can enhance their brand image, build customer relationships, and increase profitability.
Published by: Shaurya Kapoor
Author: Shaurya Kapoor
Paper ID: V9I2-1284
Paper Status: published
Published: May 16, 2023
Gul-e-Surkh (Rosa Damascene)- Queen of Flowers A Literary Review
Gul-e-Surkh(Rose) is known as the Queen of flowers because it stands for wealth, love, and purity. Gul-e-Surkh belong to members of the Rosaceae family. Hydrosol and essential oils are extracted from it and utilised as medicine. It is a medicinal plant with a Murakkabul Quwa temperament that is commonly cultivated throughout India. For therapeutic purpose, dried petals are utilised. It has several cosmetic benefits like it acts as natural moisturizer, has soothing effect, tones uneven skin and boosts collagen production as it is rich in vitamin c. In addition to this it is used as a Mullayin (Laxative), Muqawwi-e-Badan (General tonic), Mufarreh (Exhilarant), etc… Ibn Baitar has mentioned about the advantages of Arq-e-Gulaab (Rose water) on brain. This review article addresses the therapeutic applications and medical effectiveness of Gul-e-Surkh.
Published by: Dr. Umai Sumaiya Banu, Dr. Ayesha Tabasum, Dr. K. Tabassum, Dr. Sayema Khan, Dr. Wasima Swaleha, Dr. Mohammed Asjad
Author: Dr. Umai Sumaiya Banu
Paper ID: V9I2-1238
Paper Status: published
Published: May 16, 2023
Removal of turbidity and total dissolved solids by using natural and artificial coagulants
Turbidity is the measure of the relative clarity of a liquid. It is an optical characteristic of water and is a measurement of the amount of light that is scattered by material in the water when a light is shined through the water sample. The higher the intensity of scattered light, the higher the turbidity. Turbidity in the water creates both aesthetic and health issues. Surface water treatment plants remove particles because they can cause objectionable appearances, tastes, and odours and can interfere with disinfection. A wide range of natural coagulants, such as moringa seeds, banana peel, jatropha curcas, cassava peel starch, watermelon, pawpaw, beans, nirmali seeds, and okra have been studied previously. Natural coagulants in powder forms are usually added directly to wastewater. The most commonly used inorganic chemical coagulants in water treatment. Aluminium sulfate Al2(SO4)3 is the most commonly used chemical for coagulation in wastewater treatment. Additional commonly used coagulants include sodium aluminate NaAlO₂, ferric sulphate Fe2(SO4)3, and ferric chloride FeCl3. Wastewater can be destructive for the public because it contains a variety of organic and inorganic substances, biological substances, toxic inorganic compounds, and the presence of toxic materials. The coagulant chemicals and their associated products are resourceful but these may change the characteristics of water. The wastewater can be harmful for local uses, so we are going to treat this wastewater by removing turbidity and total dissolved solids by using natural & artificial coagulants. In this process, the wastewater will be treated for other uses like in construction for mixing with cement or curing and other works.
Published by: Diksha Jogdand, Anisha Koli, Leena Koli, Ankita Khandagale, Sanskruti Dharmale
Author: Diksha Jogdand
Paper ID: V9I2-1282
Paper Status: published
Published: May 12, 2023
Ayurveda-an Indian perspective
The oldest medical system, Ayurveda, is now well-known and well-liked around the world. In addition to being a curative medical system, Ayurveda embraced the management approach, which aims to promote and avoid illness. Ayurveda has a substantial advantage over modern medicine, and it has become tremendous business potential for the growth of India's economy. The demand for herbal food items, nutritious food supplements, and immunity boosters has increased significantly throughout the world as people's awareness of the importance of good health and robust immune systems has expanded. Consumers are focused more on implementing various strategies to preserve long-term health as health and wellness is given more attention due to the shift in healthcare from curative medicine to proactive and preventative treatment. The global market for herbal medications is expanding as a result of the rising desire for all-natural alternatives. Ayurveda is now widely practiced across the world, with a market for its products worth Rs. 515.5 billion in India.
Published by: Ariya Maheshwari
Author: Ariya Maheshwari
Paper ID: V9I2-1217
Paper Status: published
Published: May 8, 2023
Modern data warehouse & how is it accelerating digital transformation
Modern data warehousing is the practice of storing, organizing, and analyzing large volumes of data generated by modern data sources such as cloud-based applications, social media platforms, mobile devices, and the Internet of Things (IoT). This approach to data management has gained increasing importance in recent years as organizations seek to gain insights from their data to drive business value and improve decision-making. Modern data warehousing solutions offer a range of advanced features, including scalability, cloud-based architecture, real-time data processing, data integration, and data visualization. These features enable organizations to store and analyze large volumes of structured, semi-structured, and unstructured data from a wide range of sources, providing a single source of truth for decision-making. Overall, modern data warehousing has become an essential component of data-driven decision-making for organizations across a wide range of industries. By leveraging modern data warehousing solutions, organizations can gain valuable insights from their data, improve their competitive position, and drive business success. In this paper, we review modern data warehousing's key concept, technology, and the difference between traditional data warehousing and modern data warehousing.
Published by: Ashish Dibouliya
Author: Ashish Dibouliya
Paper ID: V9I2-1224
Paper Status: published
Published: May 8, 2023
MO-Auth: A Novel approach for authentication in modern applications
Technology has brought massive evolution in the application development process. The trend of online business has enhanced interest in migrating organizations towards modern technologies. Service providers, vendors, and clients are worried about security when valuable credentials of the organizations are placed online over the web. Therefore, security protocols and cryptographic techniques are used to prevent vulnerability. Several authentication techniques have been used to secure information, this article describes some of them. The concepts from three famous techniques were adopted to practice and propose a novel authentication method MO-Auth. Experimental work was conducted by implementing two web-based applications on which MO-Auth was tested. To validate results ISO/IEC 9126 quality characteristics were evaluated for each authentication method including MO-Auth. By considering ISO/IEC 9126 quality frameworks, we have found MO-Auth as easy to use, reliable, efficient, less cost, easy to maintain and much secure authentication method. Moreover, we have also conducted a survey-based on available features in modern applications, which indicates that usage of traditional authentication techniques is not decreased but still being used with the collaboration of modern technologies, while methods like OAuth and Biometrics are newer but their usage will be increased in future.
Published by: Syed Taimoor Ali
Author: Syed Taimoor Ali
Paper ID: V9I2-1229
Paper Status: published
Published: May 5, 2023
