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Survey Report

A survey to understand the doctors’ perception of laboratory diagnostics

Clinical laboratories play a crucial role in the healthcare system by assisting doctors in diagnosing and treating patients. In India, there are numerous diagnostic facilities available to doctors and patients, but chain laboratory facilities have demonstrated some advantages over traditional laboratory facilities. To gain insight into the perspective of doctors regarding chain diagnostic facilities, we conducted a survey that focused on Thyrocare Laboratories Ltd, one of the oldest and most established chains in India. A total of 1038 doctors from various specialties and regions were surveyed through both online and offline channels, and the results indicated that almost all doctors (98%) considered laboratory testing to be important for diagnosis. Among these doctors, 83% were aware of Thyrocare Laboratories. Additionally, 9 out of 10 doctors aware of Thyrocare Laboratories stated that they would recommend Thyrocare to patients for pathology evaluations (91%), that the reports from Thyrocare were accurate and reliable (92%), and that their patients had a satisfactory experience with Thyrocare (93%). These survey findings indicate that Thyrocare has a strong market position and is highly regarded for delivering high-quality reliable test results.

Published by: Pooja Takudage, Dr. Mitali Kapoor, Samruddhi Bhide

Author: Pooja Takudage

Paper ID: V9I2-1289

Paper Status: published

Published: May 16, 2023

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Research Paper

Experimental study of the effect of primary nozzle position on the performance of jet ejector

In this work the effect of primary nozzle positions relative to the mixing section in an ejector on the performance of the air ejector are investigated. Air jet ejector and four types of nozzles are designed and constructed. Two nozzles are circular and the other two are squared. Then an apparatus is designed and constructed to achieve the ejector performance (enhancing the entrainment ratio). Due to the rapid decreasing of air flow rate coming from air reservoir of the compressor to the ejector, a data acquisition system is used to record different measurements such as pressure, temperature and velocity at different locations on the test apparatus. The convergent nozzle can be moved to study the effect of nozzle positions on the ejector performance. Tests are carried out at three different positions for each nozzle, the distance between it was equal. At the 1st position, the exit section of the primary nozzle is located just at the inlet plane of the mixing section of the ejector. At the 2nd position, the exit section of the primary nozzle is shifted 8.5 mm before the inlet plane of the mixing section. For the 3rd position, the exit section of the primary nozzle is shifted 17 mm before the inlet plane of the mixing section. From detailed analysis of experimental results, it is found that: The performance of the ejector is affected by the nozzle position, and the optimum position which achieves a maximum entrainment ratio for all nozzles is at position (1), (nearest position to mixing section of the ejector. But the entrainment ratio increases when the nozzle is placed at position (2) in case of the small squared nozzle. Position (3) is the worst position for all nozzle and achieves minimum entrainment ratio. Regardless the position of the primary nozzle, there is a strong relation between the nozzle exit area and the performance of the ejector, i.e. decreasing of primary nozzle exit area increases ejector entrainment ratio.

Published by: Hosam Eldin Elsayed Mohamed, Narmine Hussien Mahmoud, Nabil AbdelAziz Mahmoud, Ahmed Reda El-Baz

Author: Hosam Eldin Elsayed Mohamed

Paper ID: V9I2-1231

Paper Status: published

Published: May 16, 2023

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Review Paper

Therapeutic potential of Azadirachta indica (Neem) in skin disorders: A literary Review

Neem (Azadirachta indica) is a medicinal plant also known as Margosa. It is a member of the Meliaceae family and it possess many benefits in curing skin ailments. It also has an antioxidant effect hence it enhances immunity and promotes health. It has been widely used in Unani practice. Neem is being used as a medicine all around the world especially in India in prevention and management of many diseases. It is considered as safe medicinal plant and exhibits very less adverse effects. It has wide variety of properties that can be used in treating many diseases. It possesses antibacterial and anti-inflammatory properties which help in soothing the skin. It contains nutrients like amino acids and polysaccharides. It is also known for its Daf-e- taffun, Daf-e-Ufoonat and Muhallil awram properties hence making it more beneficial to use in skin diseases.

Published by: Dr. Sayema Khan, Dr. Mohammed Asif Siddiqi, Dr. Ayesha Tabasum, Dr. K. Tabassum, Dr. Umai Sumaiya Banu, Dr. Wasima Swaleha, Dr. Mohammad Asjad

Author: Dr. Sayema Khan

Paper ID: V9I2-1239

Paper Status: published

Published: May 16, 2023

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Research Paper

Project Progress Monitoring Service Using Geospatial Server

The success of a project depends on efficient project monitoring. projects span across long duration and need that the same tasks be performed again and again over a number of brief segments to complete the job. Monitoring their development so becomes difficult. This is a matter of concern meanwhile Monitoring the project's development regularly can help ensure that resources are used and distributed effectively. The current methods of monitoring are either time-consuming, expensive, or necessitate a lot of human efforts. The study's goal is to examine the potential of using ArcGIS Pro to gather and visualize data for improved progress monitoring of linear projects. It also aims to make it possible for users - both operators and clients - to check the status of their projects online through dashboards and use as an operational tool for running their organization efficiently.

Published by: Mamta Soni, Dr. Sonali Ridhorkar, Dr. Sanjay Balamwar

Author: Mamta Soni

Paper ID: V9I2-1236

Paper Status: published

Published: May 16, 2023

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Review Paper

The Impact of social media marketing on Small Businesses

Social media has become an integral part of modern marketing strategies, especially for small businesses. The following abstract examines the impact of social media marketing on small businesses. The study finds that social media provides small businesses with various opportunities to reach a wider audience and engage with their target customer group in real time. By creating a social media presence, small businesses are able to surge brand awareness, customer loyalty, and sales. However, social media marketing also presents various challenges such as keeping pace with constantly evolving social media platforms, ways to present content, managing customer feedback, and measuring the return on investment (ROI) of social media marketing campaigns. Overall, the study concludes that social media marketing has a positive impact on small businesses and can provide a competitive advantage in today's digital landscape. Small businesses that are able to leverage social media marketing effectively can enhance their brand image, build customer relationships, and increase profitability.

Published by: Shaurya Kapoor

Author: Shaurya Kapoor

Paper ID: V9I2-1284

Paper Status: published

Published: May 16, 2023

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Review Paper

Gul-e-Surkh (Rosa Damascene)- Queen of Flowers A Literary Review

Gul-e-Surkh(Rose) is known as the Queen of flowers because it stands for wealth, love, and purity. Gul-e-Surkh belong to members of the Rosaceae family. Hydrosol and essential oils are extracted from it and utilised as medicine. It is a medicinal plant with a Murakkabul Quwa temperament that is commonly cultivated throughout India. For therapeutic purpose, dried petals are utilised. It has several cosmetic benefits like it acts as natural moisturizer, has soothing effect, tones uneven skin and boosts collagen production as it is rich in vitamin c. In addition to this it is used as a Mullayin (Laxative), Muqawwi-e-Badan (General tonic), Mufarreh (Exhilarant), etc… Ibn Baitar has mentioned about the advantages of Arq-e-Gulaab (Rose water) on brain. This review article addresses the therapeutic applications and medical effectiveness of Gul-e-Surkh.

Published by: Dr. Umai Sumaiya Banu, Dr. Ayesha Tabasum, Dr. K. Tabassum, Dr. Sayema Khan, Dr. Wasima Swaleha, Dr. Mohammed Asjad

Author: Dr. Umai Sumaiya Banu

Paper ID: V9I2-1238

Paper Status: published

Published: May 16, 2023

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