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Recent Papers

Celebrities and Social Cause- Detailed Analysis of Importance of Choosing a Celebrity Followed by Pulse Polio Advertisement

The term Celebrity refers to an individual who is known to the public (actor, sports figure, entertainer, etc.) for his or her achievements in areas other than that of the product class endorsed (Friedman and Friedman, 1979).The objective of this research paper was to examine the celebrity endorsements impact on society as a whole, its positive and negative effects on the society. For achieving the objective of the study an empirical study was designed and for the collection of data questionnaire was used. To analyse data descriptive statistic and ANOVA test was used.

Published by: Radhika Wadhera

Author: Radhika Wadhera

Paper ID: V2I6-1227

Paper Status: published

Published: December 14, 2016

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Distance Sensing with Ultrasonic Sensor and Arduino

A sensor is a device that converts one type of energy to another. Arduino is a small microcontroller board with a USB plug to connect to the computer. The Arduino board senses the environment by receiving input from a variety of sensors and can affect its surroundings by controlling LCD, speakers, motors and GS module. Ultrasonic Sensor measure the distance of target objects or materials through the air using “non-contact” technology. They measure distance without damage and are easy to use. The output Signals received by the sensor are in the analog form, and output is digitally formatted and processed by microcontroller. In present work, it is used to detecting an obstacle, along with its exact distance. The internal analog to digital converter is used is calibrated to get almost accurate distance measurement. The measured distance is also displayed on an LCD screen.

Published by: N. Anju Latha, B. Rama Murthy, K. Bharat Kumar

Author: N. Anju Latha

Paper ID: V2I5-1189

Paper Status: published

Published: December 13, 2016

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Comparative Study of Successive Factors of Residential and Commercial Project In Nashik

The findings of this study suggest the importance of the attractiveness of project location, level of contribution to business value, accuracy of cost estimation, level of innovativeness, and effectiveness of cost control for a successful real estate project. The applicability of the proposed model is tested on Nashik real estate projects and the results are found to be satisfactory. Real estate companies may benefit from the findings of the proposed model in assessing the performance of their projects and may take the necessary actions to achieve better success in their projects.

Published by: Pushkar S Kothawade, Mrs. Madhura Aher

Author: Pushkar S Kothawade

Paper ID: V2I6-1223

Paper Status: published

Published: December 13, 2016

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Detailed Modelling of Permanent Magnet Synchronous Motor (PMSM) for Electrical Forklifts part-IV Designing of Subsystem Model of PMSM Block

The research work deals with Detailed modelling of permanent magnet synchronous motor for electrical drives. In this paper we have discussed about mathematical modelling of PMSM for Electrical Forklifts designing aspects of subsystem model of PMSM Block of the Main model. Permanent magnets to replace the electromagnetic pole with windings requiring a less electric energy supply source resulted in compact dc machines. Likewise in synchronous machines, the conventional electromagnetic field poles in the rotor are replaced by the PM poles and by doing so the slip rings and brush assembly are dispensed. With the advent power semiconductor devices the replacement of the mechanical commutator with an electronic commutator in the form of an inverter was achieved. These two developments contributed to the development of PMSMs and Brushless dc machines. Due to many applications of PMSM like sensor less speed control, appropriate position control, Servo motor, etc. Mathematical modelling of permanent Magnet synchronous motor is carried out and simulated using MATLAB. The most important features of PMSM is its high efficiency given with the ratio of input

Published by: Aaditya Khare, Dr. Smita Shrivastava

Author: Aaditya Khare

Paper ID: V2I6-1220

Paper Status: published

Published: December 12, 2016

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Brain Controlled Prosthetic Leg

The brain-controlled prosthetic leg involves the technique of using the brain waves to control the motion of a prosthetic leg. The brain waves are obtained using a device called Mindwave. This device captures the complex brainwaves through the analysis of electroencephalogram power spectrum. The brain signals are then further processed using an Arduino microcontroller which then drives the motors to control the motion of the prosthetic leg. Through this approach, the natural motion of human leg can be regained using prosthetics at a very low cost.

Published by: Manu R, Mithu Markose, Tonio P Thomas

Author: Manu R

Paper ID: V2I6-1219

Paper Status: published

Published: December 12, 2016

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Impact of HR Practices on Employees Job Satisfaction

The aim of this paper is to bring out the impact of HR practices on employees job satisfaction. There are certain activities which are imperative for job satisfaction of employees policies like working environment, co-operation between departments, team work, retention, promotion policies, grievance handling etc. These all together gives the job satisfaction to the employees. If the employees are happy the productivity rate will definitely be high in other terms productivity will touch the sky and if the job satisfaction is not there then the organisation will definitely suffer. It is both management and employee’s responsibilities, and in their interest, to ensure that employees work in a positive atmosphere because relationship with the management can either maximize or minimize productivity and cause or prevent stress and fatigue.

Published by: Deepesh Kumar Yadav, Dr. Jaya Yadav

Author: Deepesh Kumar Yadav

Paper ID: V2I6-1218

Paper Status: published

Published: December 12, 2016

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