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Research Paper

Platform to improve the reachability of web based advertisement

Advertisements are the messages that are intended to inform or influence the people who receive them. It is a paid announcement in a newspaper or on a television or on a poster about a product, event, or a job. In olden day advertisement was carried out by printing messages in the bronze plate, and by painting in-wall or rock and by campaigning. After that, it was carried out in the billboards, flyers or pamphlets, television, newspaper, radio, etc. In recent years traditional advertisement is getting changed into a web-based advertisement. It is the type of advertisement that uses the internet to deliver promotional marketing messages to consumers. It is very important to get the attraction of the customer. This project focuses on improving the reachability of that advertisement in a cost-efficient manner. This platform allows the user to post their advertisement on a different website. In turn, it will generate the report through which the user can identify the best place to get a better response from the social media, e-commerce, etc.

Published by: V. Karunai Arasu, T. M. Lakshme Prabha, S. Dineshwaran, R. Muralidharan

Author: V. Karunai Arasu

Paper ID: V6I2-1487

Paper Status: published

Published: May 1, 2020

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Review Paper

A review of Coronavirus 2019 (COVID – 19)

Coronaviruses are a group of enveloped viruses with nonsegmented, single-stranded and positive-sense RNA genomes., severe acute respiratory syndrome coronavirus (SARS-CoV) and the Middle East respiratory syndrome coronavirus (MERS-CoV) are zoonotic and highly pathogenic coronaviruses that have resulted in regional and global outbreaks Coronaviruses possess a distinctive morphology, the name being derived from the outer fringe, or ―corona‖ of the embedded envelope protein

Published by: Archana Salunkhe, Vishal Galave

Author: Archana Salunkhe

Paper ID: V6I2-1488

Paper Status: published

Published: April 29, 2020

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Research Paper

Proper balance of direct response marketing and brand marketing for product and brand dominance in current market

As the market place has emerged from small scale to a global scale it has also resulted in products and services of similar nature and requirements to come up in the same environment as geographical factors and economical factors had lesser impact on them as market kept developing. The concept of global village or globalization resulted in brands and companies to spread over the globe, as the factors like transporting the goods or providing services to far away destinations were not as big a concern for them anymore due to the advancements in technology in every aspect like that of transport and communication. This bridged the gap in the market which was observed in the early time. Products which were manufactured in one corner of the world were easily available in the other corner of the world alongside the products of the companies present there. This resulted in saturating the market environment and making it competitive. In such scenarios marketing tools become the important tools to distinguish and separate one product or service from other in the same market bubble. Direct Marketing and Brand Marketing emerged as the two big pillars of marketing campaigns. The objective of direct marketing was to establish direct channels of communication with the consumers and convince them of their supremacy in the market like Google, Apple, etc. Whereas the objective of Brand marketing was to establish the brand as a name for itself in the market which resonated the ideas of reliability and customer satisfaction for those who were related to the brand name or those who were customers for the same like PVR cinema, TATA, etc. This paper has two aspect to it, first is the understanding of Direct Response Marketing and Brand Marketing and the other aspect is the proper utilization of both the tools in the designing of a marketing campaign for a product or a service provided by a company.

Published by: Karan Chauhan

Author: Karan Chauhan

Paper ID: V6I2-1485

Paper Status: published

Published: April 29, 2020

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Research Paper

Smart Classroom

Smart products have influenced the market to create our lives easier at home, within the workplace, and everywhere. Technology has benefited in each aspect of our life right from education to communication. It’s a fresh vision in education. The best usage of technology can bring an enormous change in education. The smart learning approach makes the learners of all age groups and walks of life with a framework and variety of smart tools that encourage higher levels of understanding. The education system of a nation like India has made students follow a stereotyped method of learning. Students are practiced to take notes on continuous lectures. This has eventually decreased the listening capability of students and also students who absent themselves to classes find it difficult to follow-up the portions. This system proposes to develop a method in which the lectures are taken as notes automatically; students just need to listen to classes. Teachers respective to all the departments will be identified using an RFID reader and notes are maintained as a database. At the end of the day, the notes are sent as mail to students who are absent from classes. Thereby by the concept of the smart classroom, we can emphasize learning the concepts which lead to innovative and interactive learning sessions ultimately enhancing the performance.

Published by: M. Venkata Akhil, Dr. R. Balaji, N. Pradeep, M. Rama Sai Kaushik

Author: M. Venkata Akhil

Paper ID: V6I2-1491

Paper Status: published

Published: April 29, 2020

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Research Paper

Translation Media

Translation media is a paper in which one vocabulary language is translated into another vocabulary language.

Published by: Ankita Jawadwar, Deepali Masare, Priyanka Belanekar

Author: Ankita Jawadwar

Paper ID: V6I2-1480

Paper Status: published

Published: April 29, 2020

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Research Paper

Analysis of G+4 Building with or without inclined member (Haunch) for supporting floating column

In today’s world the needs of people are changing very rapidly. As a result requirement for more space for parking areas, lobbies are increasing day by day, hence nowadays the floating columns are introduced in the buildings, but providing floating column is not safe as per the design is concerned, hence to support the floating column an inclined member named as haunch is provided to support the floating column and make the building more stable. This project deals with the comparative study of the analysis of multi-storied buildings with and without haunch provided at different positions, thereby aims at providing a safe position of haunch in a building. The equivalent static analysis is carried out on the school building of G+4 stories using STAAD PRO V8i software and a comparison of these models is carried out.

Published by: Yamini Bhoyar, Pranoti Raut, Shrikant Kongre, Veersamrat Kadu, Preetam Pandey, Rahul Korote, Manish Sapate

Author: Yamini Bhoyar

Paper ID: V6I2-1460

Paper Status: published

Published: April 29, 2020

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