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Research Paper

Customer segmentation

Now a days, maintaining customer loyalty and attention span of the customers are major challenges faced by the retail industry. This leads to the need for reinforcement of marketing strategies from time to time. This project “CUSTOMER SEGMENTATION” main objective is to segment the customer by analyzing their behavior, their needs and their interests. It is a systematic approach for targeting customers and providing maximum profit to the organizations. An important initial step is to analyze the data of sales from the purchase history and determine the parameters that have the maximum correlation. Based on respective clusters, proper resources can be channeled towards profitable customers using machine learning algorithms.

Published by: Pappala Shamili Kumari, Nutalapati Sai Lavanya, Parvatham Hari Chandana, Polamarasetty Lakshmi Nithisha, Datti Lalitha Kumari

Author: Pappala Shamili Kumari

Paper ID: V7I3-2192

Paper Status: published

Published: June 29, 2021

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Research Paper

University chatbot with database integration using RASA

Chatbot is an Artificial Intelligence (AI) software that simulates and processes human conversations as if the humans were having a real conversation with another human. They are used in various business applications to help address human queries and assist them with important details. RASA is an open-source machine learning framework for building chatbots. RASA leverages Natural Language Understanding (NLU) to break down user messages into intent and entities which help form an appropriate response for the user’s messages. The RASA conversational assistant has several components that help predict the responses and also tune the model to get better results from the model. This paper will provide the design of a chatbot that handles basic queries of a particular university that could be used on the university website. This paper also explores how individual components of the RASA pipeline help curate the response for the users.

Published by: Harith L. K., K. Vadhi Raja, Dr. G. S. Mamatha

Author: Harith L. K.

Paper ID: V7I3-2193

Paper Status: published

Published: June 29, 2021

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Research Paper

Guidelines for the use of Smart Home Technology for Elderly People

New technology and smart homes have the potential to enhance standard of living, safety, and take care of older ones in house. The elderly and disabled can be monitored with various intelligent devices. Sensors can be ingrained into their home for continuous quality help and non-obtrusive malady hindrance. Sensor-embedded homes, or smart homes, cannot solely assist individuals with reduced physical functions, however they facilitate resolving the social isolation they face. However, we do not yet know how older people’s perceptions of these technologies may vary, in particular how views based on experience of actual use may differ from those related to anticipated use. We also do not know how older people living independently might view technology that may be of future rather than current value to them. The paper has explored older people’s views of smart home monitoring technology and compares between people with direct experience and people without. Support that, what guidelines they may want to follow while using it. From this study, one will ascertain totally different understandings by mature individuals, acceptance will increase over time and with use. Also relating to privacy, trust, usability, and more concerns about utility. This study concluded the views about the technical feasibility, affordability, impact on relationships, and about the engagement and competencies of those who would view the monitoring data to use in the design field for future use especially for elderly people.

Published by: Shivani Sanjay Mirajkar, Gauravi Ghonge, B. K. Chakravarthy, Abhijoy Banarjee

Author: Shivani Sanjay Mirajkar

Paper ID: V7I3-2189

Paper Status: published

Published: June 29, 2021

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Research Paper

Quality Life Cycle of the Pharmaceutical Products

Quality in the pharmaceutical industry is a very important. Quality cannot be tested into the products. But building-in quality from the development phase and throughout a product’s life cycle will deliver a perfect quality product. Quality is the most vital aspect of medicines and any short fall may generate risks to the patient. It is anticipated that adequate training of pharma professional and practicing the validated controls will deliver quality product. However, this should not be the one-time event but an activity that continues throughout a product’s life. The consistency in quality parameters shall be evaluated considering all three manufacturing stages simultaneously, including the Key Starting Material (KSM), Active Pharmaceutical Ingredient (API) and Pharmaceutical Finished Pharmaceutical Product (FPP).

Published by: Prateek Goyal, Dr. Vishal Gupta

Author: Prateek Goyal

Paper ID: V7I3-2186

Paper Status: published

Published: June 29, 2021

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Review Paper

Floating concrete by using light weight materials

The aim of the research is to identify the material which makes the concrete float and it should also have strength. Floating concrete is a type of concrete having a density less than water and it floats on water. There are many types of lightweight concrete that make concrete. Floating concrete is a kind of concrete having a thickness not as much as water. Floating concrete is non-structural concrete. This research investigates the properties of lightweight concrete by using a thermocol. In this technique, the thermocol is used for the preparation of the lightweight concrete and density is reduced to attain maximum efficiency, whereas the Self-weight of the structure is minimized thereby reducing the dead load on the structure.

Published by: Gattuwar Rajesh Balaji, Balore Basweshwar Baban, Dr. S. R Bhagat, B. R. Lagad

Author: Gattuwar Rajesh Balaji

Paper ID: V7I3-2173

Paper Status: published

Published: June 29, 2021

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Review Paper

Strategy for global online marketing

In this digital and internet era, global online presence of a company for its products and services, makes the company global and various digital tools afford both the customers and the company more benefits, and all marketing strategies need to adopt with this digital era, this paper ascertains these transformation in the marketing strategies.

Published by: Annamalai Subramanian, Dr. P. Subburethina Bharathi

Author: Annamalai Subramanian

Paper ID: V7I3-2166

Paper Status: published

Published: June 29, 2021

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