Manuscripts

Recent Papers

Research Paper

Nudge theory and its application for modern e-commerce markets

Nudge theory can mainly be credited to two academics—Richard H. Thaler and Cass R. Sunstein. Thaler and Sunstein defined their concept as: “A nudge, as we will use the term, is an aspect of the choice architecture that alters people's behavior in a predictable way without forbidding any op)ons or significantly changing their economic incentives. To count as a mere nudge, the intervention must be easy and cheap" Nudge Theory has great implications in many fields such as public health, financial markets, government, fundraising, etc. In this paper, I aim to explore the question “What are some nudges that e-commerce companies exploit to increase sales”. I have aimed to structure this paper in chronological order of the nudges that a consumer is expected to come across when buying any product. For this, I have gone onto the popular e-commerce website amazon.com and seen some of the possible nudges used there are. At the end of the paper, I also discuss the limitations of nudge theory

Published by: Akshat Lal, Phillip C. Liang

Author: Akshat Lal

Paper ID: V8I1-1283

Paper Status: published

Published: January 28, 2022

Full Details
Technical Notes

Using the internet of things (IoT’s) to gain elicitation results

Elicitating with Employees help a Business Analyst understand whether the mindset of a workforce is in sync with the Stakeholders, hence, helps determine a healthy working environment. They mostly use methods like Collaborative Games, Mind Mapping, Focus Groups, Observation, etc. These methods rely on the communication skills of the Business Analyst more than data, which could be a drawback, as it may not give accurate results and make the job of Business Analyst, a lot harder. Analysts and employees, or even clients, often speak in different general languages, with analysts often being more technical in nature, while clients will often speak more from a business perspective. This makes common understanding difficult. To make this process easier, this paper has come with a solution using Internet of Things (IoT), which could show Employee performance in the form of data, and can be used to gain clearer insights on Employee opinions and characters.

Published by: Sagnik Roy

Author: Sagnik Roy

Paper ID: V8I1-1293

Paper Status: published

Published: January 28, 2022

Full Details
Research Paper

Impact of microplastic on environment

Microplastic particles smaller than 5 mm in size are of increasing concern, especially in aquatic environments, such as the ocean. A primary source is microbeads (<1 mm) used in cosmetics and cleaning agents and fiber fragments from the washing of clothes, and secondary sources such as broken down plastic litter and debris. These particles are mostly made from polyethylene (PE), polypropylene (PP), polystyrene (PS), polyethylene terephthalate (PET), and polyesters. They are ingested by diverse marine fauna, including zooplanktons, mussels, oysters, shrimp, fish, etc., and can enter human food chains via several pathways.

Published by: Shraddha Prashant Jadhav, Shatakshi Dolas, Prajakta Pawar, Siddhi Maryapgol, Fatema Trawadi

Author: Shraddha Prashant Jadhav

Paper ID: V8I1-1291

Paper Status: published

Published: January 27, 2022

Full Details
Research Paper

A study on awareness and challenges of retailers in the digitalization era

The study is mainly on creating awareness about digitalization and also how in recent times retail business has been impacted and how both online and offline businesses have equal importance. As in the current era digitalization is gaining fame, this research will also study the various ways to improve the marketing and selling strategies of these enterprises by making the best use of the online platform. The market is a competitive and dynamic place. Hence in order to sustain in this dynamic environment, the proprietor should inculcate a few efficient skills that can boom the business. One way is to be creative in their ideas, the business should think of such a product or service which has very less substitutes or is unique in its own way so that customers can differentiate the commodity of a particular business. For this research, relevant data was collected via questionnaire and was analyzed by the use of tabulation and simple percentage methods. Also, the information collected through primary and secondary sources was analyzed and interpretation is done by the use of bar diagrams.

Published by: Mithali Ranka, Bhavyashree R. Upadhyaya, Dr. Renu Rathi

Author: Mithali Ranka

Paper ID: V8I1-1282

Paper Status: published

Published: January 27, 2022

Full Details
Research Paper

Estimation, costing & innovative design of airport

This paper presents an analysis of the dynamics of the evolution of multi-airport systems worldwide that can help to guide their effective development in the future. Given the capacity constraints on existing major airports, the development of multi-airport systems is going to be a key mechanism by which air transportation systems around the world will be able to meet future demand. In order to better understand how these systems will evolve, a systematic case study analysis of 59 airport systems worldwide was performed. The analysis showed significant differences in the evolution of multi-airport systems across world regions. In the United States and in Europe, the recent development of multi-airport systems primarily involved the emergence of secondary airports.

Published by: Atharva Sawant, Ayush Laheja, Sarthak Sanap, Anish Nimbalkar, Fatema Trawadi

Author: Atharva Sawant

Paper ID: V8I1-1286

Paper Status: published

Published: January 27, 2022

Full Details
Research Paper

The Future of Online Therapy – PsAIch Emotracker

Good mental health is essential to a person’s overall health and well-being. Mental health includes our emotional and social well-being. It affects how we think, feel, and act. As the COVID-19 pandemic upends the lives of young people around the world, a long-simmering mental health crisis threatens to boil over. Demand for mental health care is skyrocketing, and yet support services have been significantly curtailed. Our solution to this problem is the PsAIch Emotracker. The PsAIch Emotracker makes use of various existing technologies, to help psychiatrists in the efficient therapeutic treatment of mental illnesses virtually. This report showcases a design for a potential remote mental-health treatment system and aims to elicit insights about working of the PsAIch Emotracker and its potential applications.

Published by: Mohamed Irfan Karukappadath, Anika K. S.

Author: Mohamed Irfan Karukappadath

Paper ID: V8I1-1191

Paper Status: published

Published: January 27, 2022

Full Details