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Smart Basket

The Smart Basket is an automated, RFID-enabled shopping system designed to enhance the retail shopping experience by eliminating manual billing and reducing customer waiting time at checkout counters. The proposed system integrates an RFID reader, RFID tags, a microcontroller, and an LCD display into a shopping trolley, enabling automatic identification and pricing of products as they are placed inside or removed from the cart. Each product is equipped with a passive RFID tag, which is detected instantly by the RFID reader, and the corresponding information—such as product name, price, and updated total bill—is displayed to the user in real time. The system also incorporates an RFID card-based authentication mechanism to ensure secure access and user identity verification during purchase. The Smart Basket minimizes human intervention in billing, reduces errors associated with manual scanning, and increases overall operational efficiency in shopping malls and supermarkets. By providing a transparent, user-friendly, and time-saving shopping environment, the system contributes to improved customer satisfaction and smoother store management. This project demonstrates that RFID technology can serve as a cost-effective, scalable, and reliable solution for modern retail automation and lays the foundation for future integration of IoT, mobile payments, and AI-based analytics.

Published by: Rajwardhan Ashok Pawar, Rupesh Natha Pawar, Paresh Rajendra Jagtap, Shahid Nazim Mulani, S. P. Suryawanshi

Author: Rajwardhan Ashok Pawar

Paper ID: V11I6-1271

Paper Status: published

Published: December 8, 2025

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Research Paper

How Can Global Brands Balance Cultural Authenticity and Universal Appeal in an Era of Glocalization?

In today’s globalized yet culturally diverse marketplace, multinational brands face the complex challenge of balancing universal brand identity with localized cultural relevance. This research explores the strategic concept of glocalization, which integrates global brand consistency with authentic local adaptation to enhance consumer resonance. Through qualitative methodology, secondary data analysis, and case studies of McDonald’s, Coca-Cola, Nike, and Starbucks, the study demonstrates that cultural authenticity significantly strengthens consumer trust, emotional engagement, and brand loyalty. Findings reveal that successful glocalization requires maintaining universal brand values while adapting products, messaging, and customer experiences to align with cultural beliefs, traditions, and socio-emotional expectations. The study also analyzes branding failures such as Dolce & Gabbana and Pepsi to highlight risks of cultural insensitivity. As digital transformation accelerates hyper-local targeting and consumer co-creation, glocalization emerges as a strategic necessity for competitive advantage. The research concludes that brands that develop cultural intelligence, empower local insight, and adopt flexible global frameworks can achieve sustainable global-local equilibrium.

Published by: Siya Saroj

Author: Siya Saroj

Paper ID: V11I6-1255

Paper Status: published

Published: December 5, 2025

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Research Paper

The Triple Barrier: Pricing, Distribution, and Policy Dynamics Shaping Organic Food Sustainability in India

This study employs the rigorous frameworks of the Triple Bottom Line (TBL)—assessing people, planet, and profit and Value Chain Analysis (VCA) to investigate the structural imperatives of pricing, distribution, and policy in determining the long-term sustainability of India’s burgeoning organic food sector. The market demonstrates robust economic potential, with growth projections estimated up to a Compound Annual Growth Rate (CAGR) of 20.13% through 2033, driven largely by burgeoning urban health consciousness and a strong global export orientation. However, the analysis indicates that true sustainability remains structurally fragile. The sector faces a critical "triple barrier" that restricts value capture and systemic resilience. The report concludes that achieving a sustainable organic ecosystem by 2030 requires integrated policy intervention, specifically focusing on certification reform, public-private investment in cold-chain logistics, and implementing dual incentive models to ensure fair pricing and broader market access.

Published by: Naina Singh Khatkar

Author: Naina Singh Khatkar

Paper ID: V11I6-1248

Paper Status: published

Published: December 3, 2025

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Research Paper

India’s Evolving Foreign Policy: Leadership and Diplomacy in the Global South (2000–2025)

This paper examines how India’s foreign policy has evolved since 2000 to position the country as a leading voice of the Global South. As global power shifts create space for emerging economies, India has expanded its diplomatic engagement, development partnerships, and soft-power initiatives to advocate for equitable global governance. Through platforms such as the G20, BRICS, and the United Nations — alongside initiatives like Vaccine Maitri, South–South development financing, and digital public infrastructure cooperation — India has moved from being a participant to an agenda-setter in international affairs. The study evaluates the strategic, humanitarian, and multilateral dimensions of this transformation, while also acknowledging limitations including resource constraints, regional competition, and institutional barriers. It argues that India’s leadership is rooted in coalition-building and moral legitimacy rather than material dominance, presenting a pragmatic and inclusive model of Global South diplomacy focused on solidarity, sustainability, and shared progress.

Published by: Kabir Bhasin

Author: Kabir Bhasin

Paper ID: V11I6-1246

Paper Status: retracted

Submitted: December 3, 2025

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Research Paper

The Impact of English language on different languages

This research paper examines the impact of English on different languages, German, Hindi and French. It looks at how English has evolved from being a regional language confined to a small area to a lingua franca through colonial expansion and globalisation. This research shows that the impact of English is neither uniform nor superficial. This paper highlights how the English language influences each of these three languages differently based on different historical, political, and socio-cultural contexts. This paper demonstrates how English simultaneously opens a path for global opportunities, but at the same time presents a challenge to linguistic integrity and heritage.

Published by: Aanya Chahal

Author: Aanya Chahal

Paper ID: V11I6-1189

Paper Status: published

Published: December 3, 2025

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Research Paper

Smart Home System Automation Based on Zigbee Protocol with Internal Cloud Server

The standard protocols used in educational, business, residential, and industrial environments in Indonesia still rely on standard protocols such as Wi-Fi and Bluetooth. This applied research is related to a standard protocol called Zigbee, which is IEEE 802.15.4 standard that has begun to be widely used in networks for IoT-based control purposes. In smart home technology, connectivity is very important. To build a smart home system, users must consider the connectivity or communication between one smart home device and another. The most familiar and widely used communication protocol network for smart home devices is currently Wi-Fi. However, alternative wireless connectivity protocols are now emerging, one of which is Zigbee. Zigbee is a global standard for low-power, short-range networks, offering a complete and operable Internet of Things (IoT) solution for homes and buildings. Zigbee has features that enable it to manage its own network and data exchange on the network, and it can support hundreds of devices and has reliable security features. In this applied research, monitoring uses the Zigbee protocol with a cluster topology consisting of a Zigbee coordinator and several Zigbee end devices that will be installed in locations with or without wall obstructions.

Published by: Muhammad Sulkhan Arif, Wawan Heryawan, bangbang Hermanto

Author: Muhammad Sulkhan Arif

Paper ID: V11I6-1226

Paper Status: published

Published: November 29, 2025

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