A study on Marketing Challenges and Opportunities of Women Entrepreneurs through Self Help Groups in Chennai City
Women entrepreneurs are the prospect key of Economic amplification or a revelation for both developing and under developing countries. Presently entrepreneurship has a major contribution to global economic growth. The male flock are trying a lot for the entrepreneurship and providing nearer to passable financial contribution for the country. However, still the women entrepreneur’s skill and talent is glass ceiled, as well as dominated by the cultural and Geographical behavior by the society. Thus, the study aims to examine the marketing challenges and opportunities of women entrepreneurs through SHG’s in Chennai. The reason is to selecting Chennai city as a Sample because, the convenience of the researcher for data collection process. The study is based on both primary and secondary data. Liker’s four point scale and Convenient Sampling method were used in this study for selecting the samples and the sample size for the study was fifty. With a view of analyzing the data, percentage analysis and Pearson’s chi-square test were used. A master table was prepared for entering the responses of each respondent and small cross tables were made from the master table for analysis. Hence the study concludes that women entrepreneurs in Chennai city are not facing many challenges, but having fine opportunities all are not utilize for their dynamic marketplace. Research findings from the paper will be valuable to aware the challenges faced as well as encountered by women entrepreneurs. Opportunity is provided to play in the open ground to prove their hidden talents, but unaware about the support show cased before they are highlighted to awake them.
Published by: D. Leelavathi, Dr. J. Sulaiman
Author: D. Leelavathi
Paper ID: V3I1-1390
Paper Status: published
Published: February 22, 2017
Internet Addiction & Social Values
Internet addiction is described as an impulse control disorder, which does not involve the use of an intoxicating drug and is very similar to pathological gambling. Some internet users may develop an emotional attachment to online friends and activities they create on their computer and mobile screens. Internet users may enjoy aspects of the internet at hat allow them to meet, socialize and exchange ideas through the use of chat rooms. Social networking website or virtual communities are similar to other addiction. Those suffering from internet addiction use the virtual fantasy world to connect real people to the internet, as substitutions for real life human connection which they are unable to achieve normally. Internet addiction results in personal family academic financial and occupational problems that are characteristics of to their addictions, Impairments of real life relationship are disrupted as a result of the excessive use of the internet. Spend less time without real people in their lives and are often viewed as socially awkward. They are regulating the social values. Social Values from an important part of the culture of the society.Values provide the general guidelines for social conduct, values such as fundamental duties, Patriotism, respect for human dignity, rationally, sacrifice, individuality, equality, democracy etc. These are guides our behavior in many ways. The adolescent is the important stage of life, it makes the aims and direction of the life. During adolescent period Internet addiction causes the social values deprived and it results as a failure and stress full person for society. Social values are required for the development of a good society but the adolescent is neglecting and giving less priority to these values which are a major problem for our society.
Published by: Suchitra Behera
Author: Suchitra Behera
Paper ID: V3I1-1386
Paper Status: published
Published: February 21, 2017
Automated Negotiation in a B2B Environment
Automated negotiation is one of the predominant features of present day e-commerce applications. Most of the e-commerce platforms are nowadays using automated negotiation strategies to deal with enormous amount of decision-making to come to the most viable solutions to complex negotiation queries. The research in automated negotiation is focused mainly on the theory about negotiation protocol and strategy. E-commerce is constantly evolving with new aspects every day. B2B based e-commerce applications are also gaining speed and as such the requirement for automated agents based negotiation in a B2B environment is envisaged, by large sized e-commerce platforms. This paper discusses an implementation of automated negotiation for a B2B environment. This paper points out that making the automated negotiation system as a software service is a feasible way for the practical application of the automated negotiation system. It then discusses a roadmap for the development of automated negotiation system using the software agent technology.
Published by: Hari Shanker Tripathi, Dr. Santosh Kumar
Author: Hari Shanker Tripathi
Paper ID: V3I1-1385
Paper Status: published
Published: February 21, 2017
Inclined Lander for Shock Alleviation
Paper gives a theoretical solution of shock absorption and represents behavior of inclined Lander during the process of impact landing. It shows a clever mechanical design for shock alleviation and also decreases the chances of accidents during the landing impact. For a long period of time, landing gear or Lander is an important area of research. This paper use theoretical force deflection method for shock alleviation and an analysis of equilibrium of Lander (with help of mass spring damper system at a constant damping) when landed on finite degree inclined. The Inclination of landing gear and effect of wheel spin-up loads is characteristics of dynamic force deflection.
Published by: Vishal Tiwari, Harikant, Pandey A. K.
Author: Vishal Tiwari
Paper ID: V3I1-1384
Paper Status: published
Published: February 21, 2017
Understanding Consumer Perception of Price-Quality-Value Relationship
Abstract-In India as the level of competition keep on increasing day by day for automobile market, it is essential for every automobile company to understand customer insight in order to provide best value judgement. Thus, they need to understand how consumer compares price-quality-value of an automobile. Therefore, the objectives of this research is to study the relationships of perceived quality, perceived value and perceived price that will affect consumers purchase decision towards cars. Survey using convenience sampling was done at Ludhiana city. Questionnaires were distributed to 320 respondents at the sampling location. Finally a sample of 280 used for final analyses. The study revealed a positive impact of perceived price over perceived quality; perceived quality over perceived value and a negative impact of perceived price over perceived value. The results from this research provide a platform for Ludhiana automobile makers to appreciate consumer value judgement and how it affects their purchase decision. In order to ensure that the findings are illustrative and convincing, future research should include more constructs like brand image of an automobile, customer experience, culture etc.
Published by: Tahira Khanam Quareshi
Author: Tahira Khanam Quareshi
Paper ID: V3I1-1383
Paper Status: published
Published: February 21, 2017
Innovative Techniques in Store Atmospherics by Retailers for Favourable Customer Perception
The most unconventional techniques in marketing is “Guerrilla marketing” it is a most impacted concept which is growing in the marketing techniques which is used in the industry.An extraordinary and trending modern technique in marketing the product and promoting that makes use of unconventional or unusual means of promoting the product to the market. Making use of various marketing techniques to entice more customers and to attract and convince them to buy among the various range of products offered by the retail stores. As the guerrilla concept is defined from a very old and unconventional technique which were used by the militants in the wars to maximum utilization of their workforce. In retail stores, there are many techniques used to create an atmosphere for purchases as in when the customers walk into the store. As the story is based on designing, the point of sale, convenience, visual appearance, an appeal that impacts the customers towards the purchase and decision making. There are various design used in store like Three store layout design, lighting, visual communication boards, display fixtures, idea-oriented techniques, presentation based on styles, colors, pricing presentation and pricing segmentation's, spacing techniques, techniques used for locating the merchandise, prioritizing the categories based on the needs and availability and use of these techniques to handle a diversified range of products in the store. And making use of these techniques the retailers have an impact on customers buying and decisions making as well as on their perceiving behavior. Exploratory research is undertaken in this study to undertaken and to bring to a conclusion about the relationship between innovative ideas and consumer perception.
Published by: Murali Krishna, Dr. Guru Basava Aradhya, Dr. Subhashree Kar
Author: Murali Krishna
Paper ID: V3I1-1382
Paper Status: published
Published: February 21, 2017
