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Research Paper

Comparison of Consumer Response to Online and Offline Marketing

With the advent of significant changes in technology, this article has analyzed the online and offline marketing strategies. The purpose of this study is to identify different marketing strategies in both online and offline platforms and their effects on customer satisfaction and customer commitment to the company’s product. We have attempted to throw light on the effects of integrated marketing communication on both online and offline purchases. We have attempted to provide clearer pros and cons of both online and offline marketing and sales which can bring about significant variations in the amount of profits earned by the company. The convenience factor for the customer in making online or offline purchases partially has a role to play in the effectiveness of the marketing strategies. This shows a connecting chain between consumer convenience, effectiveness of the marketing strategy, consumer satisfaction, consumer commitment and brand loyalty. It also includes concepts like comparisons between online and offline demand and price variants which forms the base of marketing products of these companies.

Published by: Aakanksha Shetty, Shravya Doopad

Author: Aakanksha Shetty

Paper ID: V4I1-1430

Paper Status: published

Published: March 3, 2018

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Research Paper

Distributed Networked Localization and Time Synchronization using Seawater Movement Pattern in Underwater Sensor Networks

Time synchronization and localization issues in underwater sensor networks, where more challenges are introduced due to the unique properties of the water environment. These challenges include long duration and transmission delay, low bandwidth, energy restriction, mobility, etc., we recommend the time synchronization and localization based on the semi-periodic nature of seawater movement, SLSMP called. First, we analyze error factors in time synchronization and localization, and then propose a method to deal with this error. For a more precise synchronization, SLSMP controls the time of transmission by the pattern of movement and seawater node providing exploits. Then SLSMP gradually decreases averaged localization error by the Kalman filter application or filter. Finally, INS (Inertial Navigation System) was adopted by the node mobility and error propagation problem caused localization error relieve. The simulation results show that SLSMP time synchronization error of 2.5 ms and 0.56 ms compared to TSHL and MU-Sync or reduced. Also, localization error of 44.73% reduced compared to the single multilateration system.

Published by: R. Sathiyapriya

Author: R. Sathiyapriya

Paper ID: V4I1-1395

Paper Status: published

Published: March 3, 2018

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Project Report

Unmanned Aerial Vehicle for Spray Painting

The hexacopter assisted painting spray pump is equipment which is used for painting the high altitude buildings utilizes the same principle as that of the hexa copter for lifting purpose. In which rotary motion high speed brushless DC motor, whose shaft is connected to propeller can be converted to the upward thrust which lift the equipment, spraying pump is working on the principle of rotary pump which is used for spaying colorful paints. Six high speed, six torque DC motors utilizes battery power for there working. Propeller blades are connected to DC motor shaft. Due to the rotation of blades the thrust is produced because of air suppression from upward to downward direction and because of this, pressure on the top of the propeller reduces and pressure underneath the propeller increases, hence equipment gets lifted .for spraying the colors we used submersible liquid spraying pump. The controlling of the hexa copter is the part of electronics. The radio frequencies are used for transmission of control signals from remote to the hexa copter.The hexa copter will paint the tall buildings just like how the remote will be operated. The main application of the hexa copter is to fly and paint the building where human approach is difficult.

Published by: Deshmukh Abhijit Mohan, Kenjale Nikhil Yuvraj, Jadhav Rohit Shashikant, Gurav Vishal Balasaheb, Kanase Rushiraj Jagannath

Author: Deshmukh Abhijit Mohan

Paper ID: V4I1-1437

Paper Status: published

Published: March 3, 2018

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Research Paper

Study of Linear and Non-Linear Buckling Analysis of Reinforced Concrete Wall

RCC walls are used worldwide to resist loads due to gravity and earthquake. Many of the tall buildings had buckled during recent earthquakes due to poor design and construction practices. When the RCC structure is subjected to axial compressive loading it fails due to buckling. The objective of study is to predict the linear and non-linear buckling behaviour of RCC walls using the finite element model. This paper investigates the effect of various parameters that influence the behaviour of the wall. These parameters include; slenderness ratio, percentage of reinforcement. Different percentages of reinforcement with constant slenderness ratio for a wall is analysed through ANSYS 15.0.

Published by: Salil Gurudev, Dr. Rakesh Patel

Author: Salil Gurudev

Paper ID: V4I2-1150

Paper Status: published

Published: March 1, 2018

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Research Paper

SeriMore- An Effective Plant Based Growth Promoter for Increasing an Economic Character of Silkworm Bombyx mori L in Large Scale in Different Seasons

The application of SeriMore on Bombyx mori larvae has been proved to be significance in the sericulture industry. SeriMore is a plant extract based growth Promoter formulation based on bakuchiol extracted from Psoralea coryllifolia, necessary nutritional components and synergistic factors. The effect of a SeriMore (0.1 µl/silkworm larvae) was tested on popular hybrid PMxCSR2 in extensive large scale field trials conducted in different areas of Karnataka & Andhra Pradesh in different seasons. The result indicated extension of the larval duration in the range of 18-24 hrs, cocoon yield improvement of upto 12-16% and 8-10% higher returns in price compared to control cocoons. The SeriMore treated batches also showed significant improvement in number of cocoons/kg compared to the control group.

Published by: Dr. Mousumi Mondal, Prof. Narayanswamy K, Bharat Tandon

Author: Dr. Mousumi Mondal

Paper ID: V4I1-1438

Paper Status: published

Published: February 28, 2018

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Research Paper

Short Answer And Essay Scoring using Modeling Technique

A decorous grading system is very paramount in any institution, especially such institutes which gives short answers and essay type questions in examination. The purpose of this research is to find an approach to automate the grading of short answers and essay type questions. In this work Natural Language Processing algorithm is used to perform the above said job using Modeling technique.

Published by: Aratrika Saha

Author: Aratrika Saha

Paper ID: V4I1-1427

Paper Status: published

Published: February 28, 2018

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