The Four Asian Dragon’s Significance in World Economic Development

This paper analyses the contribution of four Asian Dragons towards International Economic System from 1965-2017 and reveals insight into related trends and patterns. The paper shows how four Asian dragons (Singapore, Taiwan, South Korea, and Hong Kong) have grown since Independence to Industrialisation. Lastly, reasons for their slowing growth. This study is divided into four parts. Firstly, the growth pattern of GDP and Exports in these countries. Secondly, factors leading to this growth. Thirdly, how Industrialisation of four dragons helped world economy during currency fluctuations and recession. Fourthly, reasons for declining growth of these nations. The study discusses the challenges facing four Dragon’s sharply declining growth rate and proposes policy approaches that might help boost the country’s growth in the future.    

Published by: Nikhil Bhatia, Ishan Gupta

Hong Kong: Obligatory Step into Renewable Energy Future

One of the aims of this article is to explore various proponents of the energy scene in Hong Kong. However, the primary focus is at why Hong Kong should potentially move to a more sustainable and renewable energy model where they will be successful in minimizing costs and maximizing efficiency and utility, and how they could do it. Through analyzing Hong Kong’s current sources of energy, we will be able to ascertain the efficiency of any given source and also determine the opportunity cost of the investment in these expensive energy sources. By critically thinking about the issue and the crux it’s based out of, we can deter the fundamental need for this solid change, which will be highlighted by the advantages entailed and their deeper implications. By envisioning this future for Hong Kong, it is easy to see it as a foundation to a vision considered greater than realism - Earth running at 100% using sustainable energy.

Published by: Aprambir Singh Johar, Sidharth Menon

The Influence of Japanese Values on its Business Culture

The objective of this paper is both to show the impact of Japanese social values on building and keeping up business connections and to underline the significance of understanding these social values to work together effectively in Japan. This paper emphasizes on the influences of the Japanese lifestyle, values, ideals and cultural assumptions and how all these influences the way the Japanese people do business. It expands upon how the corporate culture in Japan is largely influenced by the cultural values of its people. This paper will better help in understanding the do’s and don’ts when involved in business or employment with the Japanese and how to deal and do business with the Japanese in their own way which might be very different from how any other country or culture conduct business. This helps one understand how crucial the Japanese hold their varied values and ideals which they do not want to be disrespected or disregarded in any way.

Published by: Ritwik Rathore, Kanishka Agarwal, Siddharth Agrawal

National Service in Singapore and Development over the Last 50 Years

Published by: Mohit Pandit, Thomas Nixon

Impulsive Buying Behavior

Impulsive buying behavior is psychological and depends on the customer traits and other factors affecting customer decisions. Firms take advantage of this by using various strategies. The main focus of the work is on the usage of impulsive buying by the firms to promote sales. Also, different personality traits are also studied that influence impulsive buying. Some of the strategies used by a firm which are studied in this work are the placement of the product, store environment, etc. Also how marketers are using this concept in E-impulsive buying, by showing similar products as suggestions or ‘frequently bought together’. Customer buys the goods even when it might or might not be required by him/her. Plastic money is also one the factor that influences impulsive buying as with this problem of carrying enough cash is removed. Impulse buying is most of the times linked with happiness and joy but also considered to be related to negative emotions and a decrease in self-confidence. From a marketers point of view keeping the environment of the store in such a way that promotes impulsive buying is increasing customer loyalty. The relationship between these strategies used by firms and customer reactions are also studied. It is also said that technology does not create impulsive consumers but rather provide impulsive consumers more goods to buy and more and more options to choose from. Merchandising strategies like the positioning of the products and keeping a check on the customer’s shopping from the shop like checking a number of items purchased each time, frequency of coming to the store, etc.      

Published by: Nishant Arora, Yashvardhan Baheti, Kanika Bhatia

K-Pop and K-Dramas: A Billion Dollar Business

The paper demonstrates how the South Korean Pop music and TV-dramas have proven their mark around the globe. With the ever-growing popularity of these entertainment methods from Korea, they are not only topping music and tv charts but also evolving into a business worth billions of dollars and most importantly it looks sustainable with the innovation and disruption they are bringing into the world market.  

Published by: Muskan Jain, Kavira Mangu Mangu Nelly