This paper is published in Volume-5, Issue-2, 2019
Area
Marketing
Author
Yogesh Maniyar
Co-authors
Atif Ahmed, Yash Tyagi
Org/Univ
Christ (Deemed to be University), Bengaluru, Karnataka, India
Pub. Date
19 March, 2019
Paper ID
V5I2-1346
Publisher
Keywords
Neuromarketing, Consumers, Packaging

Citationsacebook

IEEE
Yogesh Maniyar, Atif Ahmed, Yash Tyagi. Neuromarketing: Understanding why we buy what we buy, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Yogesh Maniyar, Atif Ahmed, Yash Tyagi (2019). Neuromarketing: Understanding why we buy what we buy. International Journal of Advance Research, Ideas and Innovations in Technology, 5(2) www.IJARIIT.com.

MLA
Yogesh Maniyar, Atif Ahmed, Yash Tyagi. "Neuromarketing: Understanding why we buy what we buy." International Journal of Advance Research, Ideas and Innovations in Technology 5.2 (2019). www.IJARIIT.com.

Abstract

In recent times, there has been an emerging field of study called neuromarketing, it has taken the marketing world by storm.it makes use of neuroscience research in a marketing context. The purpose of this paper is to understand how neuromarketing is carried out and to evaluate the influence of neuromarketing tools on traditional marketing inputs in order to give a deeper understanding of consumer behavior. The job of any marketer has less to do with designing attractive ads and more to do with understanding consumer behavior. It is said that people buy with emotions and justify it with logic, but this has proven to be true by neuromarketing research. Neuromarketing seeks to replace the traditional type of market research. Every year, nearly 450 billion dollars is invested in various advertising campaigns. still, traditional ways for testing and predicting the success and efficiency of those advertising campaigns have usually failed because they depend on customers’ willingness and capacity to describe how they react or feel when they are exposed to an advertisement.
Paper PDF