This paper is published in Volume-5, Issue-1, 2019
Area
Marketing
Author
Aayushi Gupta
Co-authors
Deeksha Jain, Dhriti Datta, Shivika Mehrotra
Org/Univ
Christ (Deemed to be University), Bengaluru, Karnataka, India
Pub. Date
08 February, 2019
Paper ID
V5I1-1298
Publisher
Keywords
Negative marketing, Marketing strategies, Consumers

Citationsacebook

IEEE
Aayushi Gupta, Deeksha Jain, Dhriti Datta, Shivika Mehrotra. Negative marketing- Strategy analysis, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Aayushi Gupta, Deeksha Jain, Dhriti Datta, Shivika Mehrotra (2019). Negative marketing- Strategy analysis. International Journal of Advance Research, Ideas and Innovations in Technology, 5(1) www.IJARIIT.com.

MLA
Aayushi Gupta, Deeksha Jain, Dhriti Datta, Shivika Mehrotra. "Negative marketing- Strategy analysis." International Journal of Advance Research, Ideas and Innovations in Technology 5.1 (2019). www.IJARIIT.com.

Abstract

The concept of negative marketing strategies has been analyzed and its positive and negative impacts have been discussed through the study of various strategies adopted by marketers such as (1) Being Controversial (2) Higher positioning (3) Creating negative experiences (4) Sharing negative experiences. The purpose is to understand better, the effectiveness of this method of marketing.
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