This paper is published in Volume-6, Issue-4, 2020
Area
Marketing
Author
Divya Shridhar
Org/Univ
Independent Researcher, India
Pub. Date
10 July, 2020
Paper ID
V6I4-1199
Publisher
Keywords
Music Streaming App, Brand, Customer Experience, Consumers

Citationsacebook

IEEE
Divya Shridhar. An analysis of online music streaming behavior in India, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Divya Shridhar (2020). An analysis of online music streaming behavior in India. International Journal of Advance Research, Ideas and Innovations in Technology, 6(4) www.IJARIIT.com.

MLA
Divya Shridhar. "An analysis of online music streaming behavior in India." International Journal of Advance Research, Ideas and Innovations in Technology 6.4 (2020). www.IJARIIT.com.

Abstract

In the Indian music industry, the consumption of music on digital music streaming platforms has increased significantly over the past few years. There has also been a rise in the number of music streaming apps in India. The purpose of this study is to determine popular features in a music streaming app that appeal the most to consumers. This information can be used by brands so that they can enhance one or more of these features and hence provide a better customer experience to users.
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