Volume-9, Issue-1

Volume-9, Issue-1

January-February, 2024

Research Paper

1. How CRM softwares (salesforce) are changing our economy and what to improve in the future

Customer relationship management, or CRM (salesforce), refers to any business growth, customer retention, and customer strategies, methods, systems, and technologies that enhance customer interactions, encourage client retention and boost a company's sales. The goal of the current research was to determine how CRM (Salesforce) software affected US economic growth, job creation, and revenue production in various industries. The information was gathered from previously released journal publications. According to the study's results, CRM (Salesforce) significantly improved the economies of firms employing it globally and in the US in particular. The results show that CRM (Salesforce) has a significant impact on the creation of jobs and the production of revenue in the US. CRM (Salesforce) resulted in the creation of 1486900 jobs in the US in 2020, 1728100 in 2021, 2024500 in 2022, 2271600 in 2023, 2495700 in 2024, and 2721300 in 2025. (2928700). According to similar data, CRM adoption in the United States will generate $120.20 million in 2020. (salesforce). Through the usage of CRM, a revenue of $144.90 million was made in 2021, while revenue of $173.10 million was generated in the US in 2022. (salesforce). According to the forecasted figures, the US would produce $197.30 million in 2023, $212.20 million in 2024, $723.70 million in 2025, and $279.50 million in 2026 via the usage of CRM (Salesforce). Additionally, this study found that Salesforce generates 78.7 billion dollars and 2.75 million jobs across a variety of industries, including 88.76 billion dollars and 1.1671 million jobs in wholesale, 154.2 billion dollars and 1.6073 million jobs in manufacturing, 13.1 billion dollars and 0.4802 million jobs in health and life sciences, 17.05 billion dollars and 0.6228 million jobs in government, 142.52 billion dollars and 1.6701 million jobs in finance, and 87.76 billion dollars and 1.0204 million jobs in finance. This research suggests that in order to enhance their survival rates and provide the most advantages, businesses in the domains of education, media, and the military must adopt CRM (Salesforce) to manage their operations. Salesforce CRM should tighten data security and limit access to personal data to the bare minimum.  

Published by: Ramsharan NepalResearch Area: Technology and Business, CRM

Organisation: Independent ResearcherKeywords: CRM Salesforce, US Economy, Business Development, Customer Services

Research Paper

2. Feminist politics in Gandhian thought

While First Wave feminism of the early 19th century was in an advanced stage of addressing women’s issue of suffrage rights and equality, raising the slogan, ‘Personal is political’, Indian women were in their helpless silence of suffering, exploitation, and discrimination. They believed that they are born to suffer and bound to be ruled by men. They were suppressed by the conflicting social status: either worshipped as Goddesses Durga or Sakti on one hand and on the other, tortured as an object of exploitation. Women, when treated objectively, are what Simon de Bouvier, calls ‘the other’. The gender division in patriarchy, is male-centered, where women’s rights and identity, are suppressed under custom and taboos. Except for a few, women in general, are not conscious of the inequality, oppression, and cruelties, they face. Women’s political history in India in its real sense begins in the Gandhian era. Gandhi has absolute confidence in women’s powers and he visualized, an ideal non-violent world, where, women are the right choice for peacemakers and leaders. She is a perfect individual who can exert immense influence on man and society. Gandhi is a feminist in his socio-political perspectives, which are allied to his patriarchal values.

Published by: Dr. Beena Rani B. R.Research Area: Gender Studies

Organisation: Mahatma Gandhi University, Athirampuzha, KeralaKeywords: Women's Leadership, Feminist Politics, Gandhian Ideals, Non-Violent Nation Builders

Research Paper

3. Analysis of effects of Suppressing natural urges explained in Ayurveda – Causing physiological changes in the human body

Ayurveda is a science of life that deals with keeping the body and mind healthy, by protecting them against diseases and curing illness through its various principles. Certain aspects like Dincharya, Ritucharya, Aahara Vidhi Vidhana, Na Vegadharneeya, etc. are given in classical literature to keep one in a healthy state. The concept of Vega in contemporary science, can be compared to natural biological reflexes related to the autonomous nervous system and their suppression will result in Vata aggravation and ultimately may lead to various pathologies in the body. In the present era, because of stressful jobs, due to hesitation, no proper facilities to void, and being engaged in important work, a person may suppress various urges. Ayurveda describes fourteen Vegas and their suppression or premature initiation is a key factor in the manifestation of ailments through disturbance in the equilibrium of Doshas. In this article, diseases produced in the human body by suppressing natural urges as given in the text are discussed along with their treatment and an attempt is made to analyze pathophysiological changes in different organ systems.

Published by: Dr. Parul Gupta, Prof. (Dr) Mahesh VyasResearch Area: Ayurveda

Organisation: All India Institute of Ayurveda, New Delhi, DelhiKeywords: Ayurveda, Adharniya Vega, Natural Urges/Reflexes

Research Paper

4. Effectiveness of capacity building programme on the competency of predicting preeclampsia by using glycosylated fibronectin as a point of care biomarker among staff nurses.

Pre-eclampsia(PE) complicates 2–8% of pregnancies globally, and 9% of maternal deaths are attributed to pre-eclampsia in Africa and Asia 1. The study objective is to evaluate the efficacy of the Capacity Building Programme in Predicting Preeclampsia using Glycosylated Fibronectin as a Point of Care Biomarker (GlyFn POC) among Staff Nurses. Methodology: A pre-experimental design was conducted among 40 staff nurses selected through consecutive sampling techniques at selected hospitals in Chennai. Pretest was conducted using background variables proforma, a Structured questionnaire on predicting preeclampsia by using (GlyFn POC), a checklist to assess the competency on (GlyFn POC) and a rating scale for the level of acceptability on the capacity building programme. The capacity building programme was conducted by lecture cum discussion and demonstration method for 2 hours. Post-test was done one week after the intervention, and knowledge and skills were assessed using the same tool. Results: The mean posttest knowledge scores on (GlyFn POC) were higher (21.87 + 3.87) than the pretest knowledge scores (17.32 + 3.45), significant at p <0.0001. Most of the staff Nurses acquired moderately adequate skills, 65%, in performing tests with the (GlyFn POC) to Predict Preeclampsia. Conclusion: Thus, the training program of the health care provider on the updated test helps them to predict preeclampsia at the earliest and protects the pregnant women from complications

Published by: Saranya S., Saraswathy K., Dr. Latha Venkatesan, Dr. VijayalakshmiResearch Area: Obstetrical & Gynaecology Nursing

Organisation: Apollo College of Nursing, Chennai, Tamil NaduKeywords: GlyFn POC, Preeclampsia, Lumella, Capacity Building Programme