This paper is published in Volume-5, Issue-3, 2019
Area
Marketing
Author
Ujjwal Bokde
Co-authors
Dr. Subramaniam Seshan
Org/Univ
Datta Meghe Institute of Management Studies, Nagpur, Maharashtra, India
Pub. Date
07 May, 2019
Paper ID
V5I3-1194
Publisher
Keywords
Digital, Marketing, Purchase, Decision, Youth, Impact

Citationsacebook

IEEE
Ujjwal Bokde, Dr. Subramaniam Seshan. To study the impact of digital marketing on purchase decision of youth in Nagpur City, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Ujjwal Bokde, Dr. Subramaniam Seshan (2019). To study the impact of digital marketing on purchase decision of youth in Nagpur City. International Journal of Advance Research, Ideas and Innovations in Technology, 5(3) www.IJARIIT.com.

MLA
Ujjwal Bokde, Dr. Subramaniam Seshan. "To study the impact of digital marketing on purchase decision of youth in Nagpur City." International Journal of Advance Research, Ideas and Innovations in Technology 5.3 (2019). www.IJARIIT.com.

Abstract

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. It is the use of the channels to reach the desired target market via some of the following channels such as social media, websites, multimedia advertising, online search engine advertisement, E-marketing, interactive marketing (polls, the game adds, mobile marketing), etc. Customers of online shopping are delighted with prompt delivery and flawless payment mechanisms building trust in consumers. Online retailers are now pushing a larger number of categories such as electronics and white goods. In these emerging models, intangible assets such as relationships, knowledge, people, brands, and systems are taking center stage.