With the ever-increasing use of the internet and development of web 2.0, social media has become a common platform for the marketer, businesses, and consumers for interaction. The social media has created a virtual environment where the user can create content and share. Companies have the advantage of using social media as a marketing tool to promote their products to creating brand awareness to getting feedbacks using interactive tools likes polls, questions and answers etc. The concept of social media is top of the agenda for many business executives today, so firms try to identify ways in which they can make profitable use of applications such as Facebook, YouTube, Twitter and LinkedIn.