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Review Paper

A study on Big Data analytics, approach and applications

With the organizations going online, the consumers now have the ease to utilize the online resources for their convenience. However, this ever-increasing online consumer population has led to a huge growth in the amount of information that the organizations need to manage. How to utilize that data is another big question that organizations are often faced with. This is where Big Data comes into the picture. Huge volumes of data can be more effectively utilized with the use of platforms available in Big Data. It not just provides storage space for a large amount of data but can be used to extract value out of that data. Over the past few years, Big Data has emerged as the next step in technology, where to engage Big Data or not is the question to think. Organizations are contemplating how to use Big Data. Insurance, telecom, healthcare banking, and many more sectors are actively taking up Big Data. Purpose of this review paper is to know the concepts of Big data analytics which can be beneficial for beginners who are interested in this technology.

Published by: Anurag Singh Bisht, Swadhin Kumar Nayak

Author: Anurag Singh Bisht

Paper ID: V5I1-1381

Paper Status: published

Published: February 26, 2019

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Research Paper

Copy move forgery detection on digital images using M-SIFT algorithm

In recent years, digital images are used in a wide range of applications and for multiple purposes. They additionally assume an essential job in the capacity and exchange of visual data, particularly the mystery ones. With this far-reaching utilization of computerized pictures, notwithstanding the expanding number of instruments and programming of advanced pictures altering, it has turned out to be anything but difficult to control and change the real data of the picture. In this way, it has turned out to be important to check the validness and the respectability of the picture by utilizing current and computerized procedures, which add to examination and comprehension of the pictures substance, and after that ensure their honesty. There are numerous kinds of picture fraud, the most imperative and well-known sort is called duplicate move imitation, which utilizes a similar picture during the time spent phony. This kind of imitation is utilized for one of two things, first to shroud an item or scene by duplicating the zone of the picture and sticking it on another zone of a similar picture. The second is the redundancy of item or scene with a change in a few characteristics, "for example, measure" by duplicating this article and sticking it on another zone of a similar picture. In the proposed work, we have implemented the Modified SIFT (M-SIFT) algorithm along with multi SVM classifier technique to detect the copy-move forgery in the digital images.

Published by: Shaina, Puneet Jain

Author: Shaina

Paper ID: V5I1-1392

Paper Status: published

Published: February 26, 2019

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Research Paper

Gutter and hump detection

One of the major problems in developing countries is maintenance of roads. Well maintained roads contribute a major portion to the country’s economy. Identification of pavement distress such as potholes and humps not only helps drivers to avoid accidents or vehicle damages but also helps authorities to maintain roads. This project discusses previous pothole detection methods that have been developed and proposes a cost effective solution to identify potholes and humps on roads and provide timely alerts to drivers to avoid accidents or vehicle damages. Ultrasonic sensors are used to identify potholes and humps and also to measure their depth and height respectively. The proposed system captures the geographical location coordinates of potholes and humps using GPS receiver. The sensed-data includes pothole depth, height of hump and geographic location, which is stored in the database . This serves as a valuable source of information to the Government authorities and to vehicle drivers. An Webpage is used to alert drivers and authorities so that precautionary measures.

Published by: Anupama A. P., Archana Madhusudhanan, Sana Habeeb, Sneha George

Author: Anupama A. P.

Paper ID: V5I1-1345

Paper Status: published

Published: February 26, 2019

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Research Paper

The changing demographics: The focus on the mature market

Brands in order to attract the younger audience, neglect the older age group. This research paper talks about the same from various aspects and also expresses views against the assumptions that these marketers have created for this segment. This paper emphasizes the importance of understanding this segment and how they can be useful in creating a wider consumer base. The fast-growing trend of age- neutrality is further discussed.

Published by: Anukriti Singh, Tushar Sogani, Shreasy Soni, Vaishnavi Yerte

Author: Anukriti Singh

Paper ID: V5I1-1396

Paper Status: published

Published: February 26, 2019

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Research Paper

Evolution of Facebook advertisements

The overall purpose of this paper is to carry out an in-depth analysis of the concept of Facebook ads. Facebook is a popular marketing platform for almost any kind of good or service. However, the most unique aspect of Facebook ads is that they can target specific customers that have a higher probability of purchasing the product advertised. Facebook ads can target different sets of customers depending on age, geographical locations, hobbies, gender etc with the help of algorithms designed to do perform precisely according to requirements. Hence it acts as the perfect marketing tool for any business. We will discuss concepts in detail further in the paper.

Published by: Rakshit Lodha, Dhruv Shah, Prasann Khanna, Kavya Sharma

Author: Rakshit Lodha

Paper ID: V5I1-1398

Paper Status: published

Published: February 25, 2019

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Research Paper

The psychology behind drastic transformation surgeries and the surgical fraud

Medical advancements in the 21st century have enabled people to do things that were once beyond our imagination. Medical science today is not only limited to curing diseases but it also includes cochlear implants, eye implants, organ donation/ transfer etc. It was in the 1960s that the ASPS (American Society of Plastic Surgeons) found a new substance called silicone to treat skin imperfections. The experiment escalated to a point that the MD of Houston, Thomas Cronin discovered that the same element could be used in breast implants. Since then, there have been around 15.7 million minimally invasive cosmetic procedures and about 1.8 million cosmetic surgical procedures that include breast augmentation, liposuction, nose reshaping, eyelid surgeries and tummy tuck (statistics provided by ASPS). However, apart from the people who indulge in such types of surgeries to fix their imperfections, there are also a group of people who have undergone unnecessary and harsh surgeries in order to express their thoughts or to look like a cartoon character they fantasized in their childhood. The Barbie or the cartoon characters were created to imitate humans, but in the present scenario, people have the mindset to imitate cartoons and dolls. Makeup was not enough to hide bodily imperfections which is why some people resorted to solving them with surgeries, ‘the permanent solution’. This paper looks into the cases of Pixee Fox, Valeria Lukyanova and Vinny Ohh particularly, who have undergone drastic surgeries to look animated. Even though the far-reaching possibilities of medical science has been proved through these patients (victims), it can not be denied that such unnecessary surgeries need to be stopped because it is harmful and has resulted to side effects and deaths.

Published by: Nisha Talukdar

Author: Nisha Talukdar

Paper ID: V5I1-1393

Paper Status: published

Published: February 25, 2019

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