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Research Paper

The impact of parent brand on the brand extensions on the purchase decision in the food industry

Brand extension is one of the most used and successful expansion strategy that brands have used and can use to gain advantages in the market. This project focuses mainly on two brands- Cadbury and Kellogg’s- and their brand extensions. Consumers’ viewpoints about the two brand and their extensions were gathered and analysed. The main objective of this research was to understand whether parent brand consumption, parent brand visibility and awareness of brand extensions had an impact on the performance of brand extensions and the purchase decision of brand extensions by consumer.

Published by: Anoushka L Shyamanoor

Author: Anoushka L Shyamanoor

Paper ID: V5I2-1468

Paper Status: published

Published: March 28, 2019

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Research Paper

Using various materials as a partial replacement of cement

Day by bay population growth rate is increasing as the same construction growth rate is also rising. Since a large number of natural resources and materials were used. Also, cement is used in a huge quantity which causes rising Co2 pollution, so because of this, we need to find a new substitute for cement. Disposal problem of waste material is becoming critical day by day. Millions tone of waste is generated every year in the world. In this topic, an attempt has been made to utilize, which is waste of industry, municipal solid waste, agricultural waste. The research work is the determination of the effect of the use of various waste as a replacement of cement to assess the pozzolanic nature. Also comparing the chemical compositions of various waste materials, physical and chemical properties were studied. Then final result concluding the best materials which are most widely used globally in a bulk quantity. Reduce the demand for cement, glass powder decreases the unit weight as well as the porosity as indicated by the decrease in water absorption. It reduces the quantity of cement to be used in concrete. Also, glass powder is proved to be economical and is considered as environmentally friendly construction material.

Published by: Shubham G. Keshattiwar, Siddharth S. Tode, Shubham M. Menewar, Akshay H. Shirbhate, Akshay Khadse, Girish V. Mahalle, Aishwarya H. Meshram

Author: Shubham G. Keshattiwar

Paper ID: V5I2-1583

Paper Status: published

Published: March 28, 2019

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Research Paper

BOT kitchen

Nowadays everyone is concerned with how to make life easier and IoT is one such field which makes peoples life easy and less hectic. The kitchen is an integral part of a humans life. People go to the kitchen on a regular routine to make food for themselves, making food is a tedious job and managing it is more of a headache. So our aim is to reduce the risks as well as reduce the headache of managing the kitchen by introducing BOT KITCHEN, which in itself will be efficient enough to make cooking food easier. The application of this product is that it would manage kitchen inventory using RFID. Another important application is that it would manage dustbin by identifying the waste that is whether it is biodegradable or non-biodegradable.

Published by: Shaifali Phogat, Pranav Kapur, Dr. M. Uma Devi

Author: Shaifali Phogat

Paper ID: V5I2-1515

Paper Status: published

Published: March 28, 2019

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Research Paper

Kulumi- The diary app

The Diary App is a web application which user can write everyday activities, thoughts, and feelings, take selfies in each episode of their life story and make memories with their friends that will last for a lifetime. By this application the user can attach images, video, audio, and important messages can be starred and can be viewed. The data user composed is securely stored in a database the privacy is in handoff the user. There is a search box by which we can specifically filter out the required information according to the date so that the user can view the date’s activity easily. There is also another feature by which a user can share his/her memories globally so that other users can see the shared event.

Published by: U. K. Adithya, Karthigeyan S., M. Guru Venkatesh

Author: U. K. Adithya

Paper ID: V5I2-1580

Paper Status: published

Published: March 28, 2019

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Research Paper

Multibanking system

Multi Banking system - The main idea is to implement a web application through which users can perform different bank accounts transactions on a single platform. This concept is a new idea for improving future banking and increasing confront for users. In general, users need to log into different online bank accounts to perform transactions which require many security issues and time taking process but using this application user can save their time and use all features that are available in every bank. Transaction calculations and updations are maintained by admin and provide customer support for users. This system will act as a mediator between banks and users. Users can maintain single username and password and contact only one customer care service for any problems.

Published by: Sudharshana Rajendran, Harshavartini D., P. S. Smitha

Author: Sudharshana Rajendran

Paper ID: V5I2-1572

Paper Status: published

Published: March 28, 2019

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Review Paper

Electrocardiography signal interpretation system using filters with FPGA

In this proposed method, for analyzing electrocardiography signals system design used. This Procedure manipulates high pass least-square linear phase filtering technique to filter out the standard wander noise ingrained in the input ECG signal which is more effective than the existing filter. Discrete Wavelet Transform and support vector machine exploits to extract the reduced feature set from the input ECG signal and classifying the signal. They are implemented in the Xilinx system generator (XSG).

Published by: Hannah Maria John, N. G. Elakiya, A. Deepika, K. Priya, S. L. Bharathi

Author: Hannah Maria John

Paper ID: V5I2-1562

Paper Status: published

Published: March 28, 2019

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