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How Can Global Brands Balance Cultural Authenticity and Universal Appeal in an Era of Glocalization?

In today’s globalized yet culturally diverse marketplace, multinational brands face the complex challenge of balancing universal brand identity with localized cultural relevance. This research explores the strategic concept of glocalization, which integrates global brand consistency with authentic local adaptation to enhance consumer resonance. Through qualitative methodology, secondary data analysis, and case studies of McDonald’s, Coca-Cola, Nike, and Starbucks, the study demonstrates that cultural authenticity significantly strengthens consumer trust, emotional engagement, and brand loyalty. Findings reveal that successful glocalization requires maintaining universal brand values while adapting products, messaging, and customer experiences to align with cultural beliefs, traditions, and socio-emotional expectations. The study also analyzes branding failures such as Dolce & Gabbana and Pepsi to highlight risks of cultural insensitivity. As digital transformation accelerates hyper-local targeting and consumer co-creation, glocalization emerges as a strategic necessity for competitive advantage. The research concludes that brands that develop cultural intelligence, empower local insight, and adopt flexible global frameworks can achieve sustainable global-local equilibrium.

Published by: Siya Saroj

Author: Siya Saroj

Paper ID: V11I6-1255

Paper Status: published

Published: December 5, 2025

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Research Paper

The Triple Barrier: Pricing, Distribution, and Policy Dynamics Shaping Organic Food Sustainability in India

This study employs the rigorous frameworks of the Triple Bottom Line (TBL)—assessing people, planet, and profit and Value Chain Analysis (VCA) to investigate the structural imperatives of pricing, distribution, and policy in determining the long-term sustainability of India’s burgeoning organic food sector. The market demonstrates robust economic potential, with growth projections estimated up to a Compound Annual Growth Rate (CAGR) of 20.13% through 2033, driven largely by burgeoning urban health consciousness and a strong global export orientation. However, the analysis indicates that true sustainability remains structurally fragile. The sector faces a critical "triple barrier" that restricts value capture and systemic resilience. The report concludes that achieving a sustainable organic ecosystem by 2030 requires integrated policy intervention, specifically focusing on certification reform, public-private investment in cold-chain logistics, and implementing dual incentive models to ensure fair pricing and broader market access.

Published by: Naina Singh Khatkar

Author: Naina Singh Khatkar

Paper ID: V11I6-1248

Paper Status: published

Published: December 3, 2025

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Research Paper

India’s Evolving Foreign Policy: Leadership and Diplomacy in the Global South (2000–2025)

This paper examines how India’s foreign policy has evolved since 2000 to position the country as a leading voice of the Global South. As global power shifts create space for emerging economies, India has expanded its diplomatic engagement, development partnerships, and soft-power initiatives to advocate for equitable global governance. Through platforms such as the G20, BRICS, and the United Nations — alongside initiatives like Vaccine Maitri, South–South development financing, and digital public infrastructure cooperation — India has moved from being a participant to an agenda-setter in international affairs. The study evaluates the strategic, humanitarian, and multilateral dimensions of this transformation, while also acknowledging limitations including resource constraints, regional competition, and institutional barriers. It argues that India’s leadership is rooted in coalition-building and moral legitimacy rather than material dominance, presenting a pragmatic and inclusive model of Global South diplomacy focused on solidarity, sustainability, and shared progress.

Published by: Kabir Bhasin

Author: Kabir Bhasin

Paper ID: V11I6-1246

Paper Status: retracted

Submitted: December 3, 2025

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Research Paper

The Impact of English language on different languages

This research paper examines the impact of English on different languages, German, Hindi and French. It looks at how English has evolved from being a regional language confined to a small area to a lingua franca through colonial expansion and globalisation. This research shows that the impact of English is neither uniform nor superficial. This paper highlights how the English language influences each of these three languages differently based on different historical, political, and socio-cultural contexts. This paper demonstrates how English simultaneously opens a path for global opportunities, but at the same time presents a challenge to linguistic integrity and heritage.

Published by: Aanya Chahal

Author: Aanya Chahal

Paper ID: V11I6-1189

Paper Status: published

Published: December 3, 2025

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Research Paper

Smart Home System Automation Based on Zigbee Protocol with Internal Cloud Server

The standard protocols used in educational, business, residential, and industrial environments in Indonesia still rely on standard protocols such as Wi-Fi and Bluetooth. This applied research is related to a standard protocol called Zigbee, which is IEEE 802.15.4 standard that has begun to be widely used in networks for IoT-based control purposes. In smart home technology, connectivity is very important. To build a smart home system, users must consider the connectivity or communication between one smart home device and another. The most familiar and widely used communication protocol network for smart home devices is currently Wi-Fi. However, alternative wireless connectivity protocols are now emerging, one of which is Zigbee. Zigbee is a global standard for low-power, short-range networks, offering a complete and operable Internet of Things (IoT) solution for homes and buildings. Zigbee has features that enable it to manage its own network and data exchange on the network, and it can support hundreds of devices and has reliable security features. In this applied research, monitoring uses the Zigbee protocol with a cluster topology consisting of a Zigbee coordinator and several Zigbee end devices that will be installed in locations with or without wall obstructions.

Published by: Muhammad Sulkhan Arif, Wawan Heryawan, bangbang Hermanto

Author: Muhammad Sulkhan Arif

Paper ID: V11I6-1226

Paper Status: published

Published: November 29, 2025

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Research Paper

Real-Time Detection of Obfuscated Abusive Multilingual Comments using Prompt-Tuned and LoRA Fine-Tuned LLMs

The rapid expansion of multilingual communication on social media has led to a surge in abusive, toxic, and offensive user-generated content. Traditional rule-based filters and monolingual detection systems fail to address modern linguistic challenges such as code-mixing (English–Hindi– Hinglish), transliteration variance, and obfuscation (e.g., “id!ot”, “b!tch”). To address these limitations, this work proposes a real-time multilingual abusive comment detection framework built using a LoRA-based parameter-efficient fine-tuning approach on Multi-lingual BERT (mBERT), augmented with a custom preprocessing pipeline and prompt-based linguistic normalization. The proposed system integrates leetspeak decoding, repeated-character normalization, slang expansion, context-driven abusive-pattern recognition, and Hindi transliteration handling, significantly improving classification robustness. The fine-tuning utilizes Low-Rank Adaptation (LoRA) to enable efficient domain adaptation without full-model training costs. A Flask-based REST API and Web Interface provide real-time detection capabilities with confidence scoring and content-restriction logic. Experiments show improved F1 scores on code-mixed and obfuscated datasets, demonstrating substantial gains over baseline mBERT and rule-based systems. Future work aims to extend the system to multimodal toxicity detection, emoji-semantic embeddings, and adversarial robustness.

Published by: Ayushi Gupta, Arjita Prajapati, Anushka Agrawal, Ayushi Uikey, Anamika Joshi

Author: Ayushi Gupta

Paper ID: V11I6-1224

Paper Status: published

Published: November 29, 2025

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