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Research Paper

Study of consumer buying behaviour with reference to neuromarketing and its limitations

In today’s vibrant business surroundings the same marketing techniques cannot be used in order to withstand the competitive market. There is a necessity to integrate other disciples along with the traditional and modern marketing techniques to leap forward. Neuromarketing is a blend of psychology, economics, and neuroscience. Neuromarketing is a technique of marketing where we study the consumers with the help of neuroscience. Neuromarketing emerged in the year 2002. During its initial years, it gained a lot of attraction. But its critical aspect remained unexplored which includes how to practice it. Consumers are complex creatures. Neuromarketing gives better insight to purchase decision. When neuromarketing come into force, the misconception of the consumer being a rational will phase out! Neuroscience is the main factor which helps in neuromarketing. There is research going on to find out techniques for better neuromarketing so that in and out of consumers aware known to the marketers. The main problem of neuromarketing will be the ethical issue which are practiced by many companies. The principles which many companies are following will be thrown off. Neuromarketing is a combination of consumer behavior and neuroscience. This paper will describe the linkage between the neuroscience and consumer behaviour which leads to neuromarketing.

Published by: Roshal Chinnu Vinu

Author: Roshal Chinnu Vinu

Paper ID: V5I3-1872

Paper Status: published

Published: June 13, 2019

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Research Paper

Music staffline removal using Convolutional Neural Network

For decade interest in the analysis of handwritten music, scores have been growing rapidly. It captured the focus in two types recognition of handwritten music scores and writer identification. Many types of research have proposed different algorithms to improve recognition. Staffline removal cannot be considered as a solved problem that too when dealing with ancient music scripts. However, this work proposes to model the problem as a supervised learning classification task. This work proposes a staffline removal method using CNN to evaluate window size and mask size retaining the symbol information with improved accuracy.

Published by: Pallavi C. L., Kavitha S. N.

Author: Pallavi C. L.

Paper ID: V5I3-1863

Paper Status: published

Published: June 13, 2019

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Research Paper

Enhancement in Nanotechnology

In recent years, nanotechnology has become one of the most important and exciting forefront fields in physics, chemistry, engineering, and biology. It shows great promise for providing us in the near future with many breakthroughs that will change the direction of technological advances in a wide range of applications. The present paper aims to review the previous work is done and recent enhancement in the field of nanotechnology. History of nanotechnology, methods of making nanomaterials, risks involved in using Nanotechnology have been reported. Various applications of nanotechnology are also discussed as this technology has enormous potential to contribute to significant advances over a wide range of technological areas.

Published by: Divya Waghmare, Sahil Bhat

Author: Divya Waghmare

Paper ID: V5I3-1857

Paper Status: published

Published: June 13, 2019

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Research Paper

Effective recovery of heat energy in ICF using a duct system

Nowadays the consumption of conventional energy is increasing a lot. After spending some days in ICF we found certain energies being unused. And when we reach the spring shop we saw a furnace in which, it is for the operation of preheating of the steel bar used for the production of springs. This furnace is working using a gas burner of temperature around 900˚C. This furnace is having an exhaust duct exposed to the atmosphere, and we observe that the outlet duct is releasing a huge amount of temperature to the atmosphere. Then we think about to use these wasting hot exhausts to some other reusable way. There are a paint booth and oven near to the furnace in which, it is used to bake the painted spring. Then we noticed that the paint booth is working with a gas burner and an air pumping fan. So the paint booth is gaining an extra amount of LPG and external electrical power. The temperature used for baking the spring is around 100˚C. Then we think about an idea of bringing the hot air from the exhaust of the furnace to the paint booth.

Published by: Rahul R. Nair, Rahul R., Rahul Raj R., Ragin Prasad, Vishnu Vardhan M. S.

Author: Rahul R. Nair

Paper ID: V5I3-1852

Paper Status: published

Published: June 13, 2019

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Research Paper

Fashion accessories made by Calendula dyed cotton fabrics

Dyeing is the process of adding color to textile products like fibers yarns and fabrics. Dyeing is normally done in a special solution containing dyes. Natural dyes can be used for dyeing almost all types of natural fibers. Here we have taken cotton fabric for the purpose of dyeing. Cotton is the fabric for every home and it is widely used and produced by the textile industry. It has now been proved that India was the country to manufacture cotton. The scientific name marigold is calendula. Marigold is a genus of annual or perennial mostly herbaceous plants in the sunflower family (Asteraceae). Depending on the species, marigold species growing well in almost any sort of soil. Most horticultural selections grow best in soil with good drainage even though some cultivators are known to have good tolerance to drought. Marigold flower used for the extraction of natural dye. After dyeing process, we have created fashion accessories

Published by: Jaya Baju Chalakkal, Archana Shaju, Sharika M. S.

Author: Jaya Baju Chalakkal

Paper ID: V5I3-1843

Paper Status: published

Published: June 13, 2019

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Research Paper

Pattern analysis of web data mining: A survey

The basic role of web usage mining is to capture, analyze, and web server logs. Usually, it personally discovers the usage behavior of Website users. We have been implemented a web mining tool to analyze the web server log file of the Website. It evaluates about total hits, page views, visitors, top errors, web browsers used by the website users mostly. The get information shall increase the effectiveness of the website. With the advanced technology and growing of the internet and world wide web (WWW, W3), many web access log records are being collected in the form of a web log file. The focus of this paper is on web mining usage patterns of an educational institution web data. There are three types of web related log data namely weblog access log, error log, and proxy log data and collect the data in web server to implemented a weblog Expert tool on web server log file to evaluate the significant quality of web log files based on the reports analyzer. We exploration the activity statistic by daily based, hourly based weeks and monthly based report of web usage pattern. The aim is to capture, model and analyzer the behavioral patterns and profiles of users interacting with a web site. Keywords: Data Preprocessing, Pattern Analysis, Pattern Discovery, Web Usage Mining.

Published by: Anoop Kumar, Dr Ajeet kumar Singh

Author: Anoop Kumar

Paper ID: V5I3-1848

Paper Status: published

Published: June 12, 2019

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