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Research Paper

A Study of Cost of Capital of ITC Limited

ITC was the first company in India to voluntarily seek a corporate governance rating. ITC's production facilities and hotels have won numerous national and international awards for quality, productivity, safety and environment management systems. This Study is based on the secondary data extracted from the annual reports of the company. The financial statements of ITC have been collected over a period of 5 years from 2013 to 2017. Companies strive to attain optimal financing mix based on the cost of capital for various funding sources. Every company has to chart out its plan for financing the business at an early stage. The cost of capital becomes a critical factor in deciding which financing track to follow – debt, equity or a combination of the two. The breakeven point is the sales volume at which a business earns exactly no money. The company calculate break-even point to determine the amount of remaining capacity after the breakeven point is reached, which tells the maximum amount of profit that can be generated.

Published by: B. Navaneetha, D. Nikhilaa, Mrudula. V. Raj

Author: B. Navaneetha

Paper ID: V4I2-1184

Paper Status: published

Published: March 14, 2018

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Research Paper

Gridlock Surveillance and Efficient Reconciliation

Now-a-days road congestion is a major problem due to increasing number of vehicles especially in cities.At present, video monitoring and surveillance systems have been widely used in traffic management.This project is designed in order to achieve effective traffic management. Here we use camera which is placed on the traffic pole that capture the image regularly in the traffic junction and calculates the vehicle density (approximately) in lanes using digital image processing technique. After calculating the density of vehicles, the high density lane is detected. According to that, the signal timing is allotted by using raspberry pi. This also provides facility to handle emergency vehicles automatically and efficiently by using IoT.

Published by: C. H. Jeevitha, S. Jeevitha, S. Jenifer, B. Mahalakshmi, S. V. Sathyah, S. Jeya Anusuya

Author: C. H. Jeevitha

Paper ID: V4I2-1209

Paper Status: published

Published: March 14, 2018

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Case Study

Integrated Collective Node Behavior Analysis with Onion Protocol for Best & Secured Data Transmission

Now-a-days communication from one place to another and transfer of data over the network has become an important part of our day to day life. Hence in order to make safe and secured data transmission in this communication process and to provide security to the data sent ‘Onion Protocol’ is used. Over here integrated collective node behavior analysis is done with Onion Protocol for best and secured data transmission. In Onion routing technique the sender and receiver remain anonymous. The sender remains unknown and anonymous because each intermediate node or onion router knows only the address or location of its preceding and following nodes.

Published by: V. Ohm Sri Eswar, Albert, Ankayarkanni B, B Vinil

Author: V. Ohm Sri Eswar

Paper ID: V4I2-1206

Paper Status: published

Published: March 14, 2018

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Research Paper

Re-Imagining Organic Food Industry: Product Rationalization through Micro Segmentation

The Research study is being conducted to find the ways of micro segmenting the heterogeneous organic food produce market into different micro segments to find the deeper penetration and fragmentation, which enable the marketer to reach every possible micro segment. We are trying to find the benefit of micro segmentation on the organic food industry. The retail FMCG industry has commendably contributed to the development of the economy in recent times, where the degree of personalization of organically grown products to enhance health benefits is relatively high. It is also easier to promote a micro destination in comparison to a macro environment. The study is aimed at analyzing the awareness level of consumers towards organic food products. A structured questionnaire survey was rolled out to 384 household respondents of Bengaluru urban city in the south of India. Of the total households surveyed, 69% respondents have reported that the awareness of organic foods is strong. A logistic regression model was used to identify the most likely factors affecting the consumers’ awareness of organic food. The pilot study results using logistics regression analysis indicates that the urban potential organic food Bengaluru consumers' awareness level of organic food is significantly affected by factors such as income, education, occupation, marital status, product quality, health issues, and product source. The awareness is not affected by factors such as gender, age and product Trademark. Results of the study have great managerial implication in terms of promotions related to organic food products under the category Health & Wellness.

Published by: Nandish Manangi

Author: Nandish Manangi

Paper ID: V4I2-1194

Paper Status: published

Published: March 14, 2018

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Research Paper

Labour Productivity Model for Structural Elements by Varying Build ability Factors using Multiple Regression Analysis

Construction productivity is one of the most frequently researched topics due to its importance to the viability of the industry. Buildability is defined as the extent to which the design of a building facilitates ease of construction, subject to the overall requirements for the completed building. In this project, the major buildability factors hypothesised to influence the labour productivity of the main trades, i.e. formwork, reinforcing steel fixing and concreting, included grid patterns of footings and columns, type of structural framing system, geometry and dimensions of elements, height of floors, the degree of design rationalisation, standardisation and repetition of elements, reinforcing steel quantity and diameters, location and congestion of reinforcement, volume and workability of concrete as well as surface finish. In addition, and due to its importance to the productivity of the construction industry, the effect of the learning curve theory has been also examined in this study. This research project has quantified the relationship between the principal design characteristics of in situ reinforced concrete construction and labour productivity of the various trades involved. It can provide practical guidance to architects and structural designers who seek to optimise their designs. In addition, it can give a feedback on how well the designed building considers the requirements of the basic buildability principles and provides for tangible consequences of their design decisions on the construction labour productivity.

Published by: Anjali Narayanan K. M., Aswathi M. P.

Author: Anjali Narayanan K. M.

Paper ID: V4I2-1193

Paper Status: published

Published: March 14, 2018

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Research Paper

Knuckle Finger Imager for Identification using Accurate Person Matching Score

A biometric system using finger knuckle patterns has recently drawn the interest of researchers worldwide. Compared with its hand counterparts, palm and knuckle parts has several unique merits. Knuckle print based biometric system is highly acceptable because these patterns do not disturb with injury and wound on the finger surface. However, geometrical and textural features have been used widely in most of the existing knuckle print recognition methods where an individual is verified by extraction of size, length, position and shape features. This paper presents a matching score scheme for personal recognition using novel inner knuckle print-based features i.e., knuckle distance based geometrical features, and texture features. The proposed method is tested on our in-house Hand database (720 images) collected over a span of 3 months. Finally, the test and training images are compared in terms of using fusion and decision algorithm.

Published by: Anchana. G. V., Ajima. R., J. Gayathri

Author: Anchana. G. V.

Paper ID: V4I2-1192

Paper Status: published

Published: March 14, 2018

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