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Review Paper

Use of Literary Devices in Advertising

Advertising for the longest time has been the prime source for one-way communication between potential customers and businesses. The task however is to establish the brand and the product in the minds of the end user. While it may sound easy, advertising can be a handful. This research paper explores a certain small but important aspect of an entirety that is advertising. It deals with the use of literary devices such as puns, rhetoric, dramatization and personification, in advertising. It explores how it has been used and suggests how it can be further used.

Published by: Harshita Pilla, Mukthi Vinay Raja, Nandini Nachiar

Author: Harshita Pilla

Paper ID: V4I1-1429

Paper Status: published

Published: February 28, 2018

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Review Paper

A Review on UAV Video Processing for Estimation of Traffic Parameters

Remotely sensed data using aerial video can be used to enhance existing methods and therefore to improve traffic surveillance. Traditional monitoring devices such as loop detectors, surveillance video cameras and microware sensors are usually placed at fixed locations to achieve a fixed surveillance coverage range. Aerial monitoring has helped the traffic planners and commuters to yield detailed information. Unmanned aerial vehicles (UAVs) are gaining popularity in traffic monitoring due to their low cost, high flexibility, and wide view range. The purpose of this technical report is to provide a survey of research, related to the application of UAV videos for traffic management.

Published by: Najiya K. V., Archana M.

Author: Najiya K. V.

Paper ID: V4I1-1433

Paper Status: published

Published: February 28, 2018

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Research Paper

Formulation and Evaluation of Floating Sustained Release In Situ Gel as Carrier for Stomach Specific Drug Delivery of Alfuzosin

In-situ forming polymeric formulations drug delivery systems is in sol form before administration in the body, but once administered, undergoes gelation in-situ to form a gel, from which drug gets released in sustained and controlled manner. The formulation of gel depends upon factors like temperature modulation, pH changes, presence of ions and ultra-violet irradiation. The objective of this study was to develop a novel in- situ gel system for sustained drug delivery of Alfuzocin using natural biodegradable polymers. The system utilizes polymers that exhibit sol-to-gel phase transition due to change in specific physico-chemical parameters. In-situ gel was formed at a biological pH. Gellan gum used as a polymer and CaCO3 was used as a cross-linking agent. In vitro release studies were conducted in 0.1 N HCl and cumulative amount of drug release was analyzed by spectrophotometry. From designed set of experiments, it was evident that formulation containing Gellan gum control the release of drug for longer duration. The in-situ gel exhibited the expected viscosity, drug content, pH, in vitro gelling capacity, in vitro floating ability and sustained drug release. The stability studies were carried out for 3 month.

Published by: Abhijeet P. Shirguppe, Amit M. Belekar, Prashant S. Salian

Author: Abhijeet P. Shirguppe

Paper ID: V4I1-1426

Paper Status: published

Published: February 28, 2018

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Research Paper

Vector Control of PMSM Using Power Electronic Controllers

This paper describes a sensorless field oriented control of permanent magnet synchronous motor (PMSM) using rotor position tracking proportional-integral (PI) controller. With the advent of vector control methods, Permanent magnet synchronous motor (PMSM) can be operated like separately excited dc motor for the high-performance application. This technique can be applied to low and high-speed operations. In this method a loop recovery technique is applied, to boost the bandwidth of PI controller. The design, analysis, simulation of the sensorless method is done using MATLAB R2011a.

Published by: Merin Antony

Author: Merin Antony

Paper ID: V4I1-1364

Paper Status: published

Published: February 28, 2018

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Research Paper

Survey on E-Healthcare for Rural Women

The most significant period for a woman in her life is the pregnancy and delivery time. Especially in rural areas of India, there are many cases of maternal and baby mortality. These are mainly due to the lack of proper care and attention given to the pregnant woman during their pregnancy period. The women in urban areas have more facilities for their periodic health check up in sophisticated hospitals. Using many electronic devices they can schedule their health check up and vaccination dates. They can easily clarify their doubts during pre delivery and post delivery period through internet. n rural areas these opportunities are rare for the pregnant ladies. Even if it is available, they will not be comfortable in using them because of lack of knowledge in them. Hence, an idea has been proposed to periodically guide the pregnant ladies through SMS, voice messages and personalized advice and tips in their native language by collecting data from the history of each individual patients. They can access their entire check up history along with doctor’s name and contact. The process for digitalizing medicinal information into e Prescription format is done, hence it is easy to maintain a detailed and digitalized record for future treatment purposes.

Published by: Sri Bhavani S, Subhiksha Baskaran, Sunitha H, Vaishnavi M, Renown Manjuna G, Mercy Rajaselvi V

Author: Sri Bhavani S

Paper ID: V4I1-1419

Paper Status: published

Published: February 26, 2018

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Case Study

Emergency Vehicle Monitoring System

Emergency vehicles such as ambulances, fire fighting vehicles and police force vehicles are required to reach their destination as quickly as possible. One of the most important delays is the time that is consumed in intersections with these traffic lights, especially when their intersections are highly congested. In this paper we discuss the design and implementation of an automatic pre-emption traffic control system that ensures to give preferences to all the emergency vehicles.It is significant to identify the density of traffic on real time mainly in metropolitan cities for signal control. This system is capable to sense the density of vehicles for intelligent traffic management and this will prioritize the emergency vehicle among other vehicles and provide a better route and time management using the database collected. Traffic light posts positioned at the traffic junction set the lights to green for specific period of time which will help the emergency vehicle to move free without getting stuck at any congestion. The proposed system will have RFID readers at the traffic junctions that will read all the RFID tags attached to the vehicles coming towards the junction.

Published by: Melbin Benny, Aleena Shyju, Meera Menon, Jinju Sunny, Baiju Karun

Author: Melbin Benny

Paper ID: V4I1-1422

Paper Status: published

Published: February 26, 2018

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