This paper is published in Volume-4, Issue-6, 2018
Area
Management
Author
P. Rathna
Co-authors
Dr. A. Ravi Kumar
Org/Univ
Bharath Institute of Higher Education and Research, Chennai, Tamil Nadu, India
Pub. Date
31 December, 2018
Paper ID
V4I6-1439
Publisher
Keywords
Advertising, Consumer performance, Consumer buying decisions

Citationsacebook

IEEE
P. Rathna, Dr. A. Ravi Kumar. Impact of effective advertisements in consumer buying decisions, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
P. Rathna, Dr. A. Ravi Kumar (2018). Impact of effective advertisements in consumer buying decisions. International Journal of Advance Research, Ideas and Innovations in Technology, 4(6) www.IJARIIT.com.

MLA
P. Rathna, Dr. A. Ravi Kumar. "Impact of effective advertisements in consumer buying decisions." International Journal of Advance Research, Ideas and Innovations in Technology 4.6 (2018). www.IJARIIT.com.

Abstract

Advertising is a type of correspondence planned to persuade a group of people to buy or make some move upon items, data or administrations and so forth. The buying procedure is a choice-making process under hazard. This paper examines the connection between enthusiastic reaction with attitudinal and mental part of shopper purchasing choices. The fundamental target of this exploration is to survey the impact of publicizing through attitudinal purchasing choices of the customer (male and female) and break down the impact of Advertising among male and female.