This paper is published in Volume-5, Issue-2, 2019
Area
Design Development
Author
Pragatheswari
Co-authors
Nithya Prakash V.
Org/Univ
Bannari Amman Institute of Technology, Sathyamangalam, Tamil Nadu, India
Pub. Date
02 April, 2019
Paper ID
V5I2-1689
Publisher
Keywords
Travel, Jacket, Emotional design, Women, Pleasure, Happiness, Fun

Citationsacebook

IEEE
Pragatheswari, Nithya Prakash V.. Design development of women’s casual wear (travel jacket), International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Pragatheswari, Nithya Prakash V. (2019). Design development of women’s casual wear (travel jacket). International Journal of Advance Research, Ideas and Innovations in Technology, 5(2) www.IJARIIT.com.

MLA
Pragatheswari, Nithya Prakash V.. "Design development of women’s casual wear (travel jacket)." International Journal of Advance Research, Ideas and Innovations in Technology 5.2 (2019). www.IJARIIT.com.

Abstract

The present generation of women who are under the age category of 18-25 are the ones who travel a lot. Out of which most of them are gallivanter, fashionistas, early adaptors, and digital natives. They are in search of something new. They wish to travel seeking new experiences that are filled with fun, adventure, and activities that get them the at most pleasure. This thirst for pleasure makes them go on trips very often. Travel jackets have become an essential part of the traveler’s kit. They search for travel jackets to complement their travel plans. Wearing travel jackets make them happier and also comfortable during travel. These travel jackets create an emotional feel to the wearer, every time they wear it. In this paper, the expectations and the needs of the target customer are collected and travel jackets are designed and developed to fulfill their needs and expectations. Through our study, we tried to incorporate these details into the garment through the emotional design process.
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