Sole traders in grocery retail are decreasing rapidly in and around Pimpri Chinchwad suburb of Pune City. Traditionally Pune city was known as pensioner’s city and Pimpri Chinchwad was known as a hub for working class people. With rapid industrialization, the scenario is changed, now Pimpri Chinchwad is covered under township development plan and several hypermarkets are active in the area. As consumers start believing neighborhood supermarkets to pick up their daily groceries and other needs, many big retail brands are constructively judging the tier II markets such as Pimpri-Chinchwad to confirm a stable growth. Structured retail is fast growing in upcoming smaller markets such as Pimpri-Chinchwad that already has outlets of brands such as More, Big Bazaar among others. Brands such as Spencer's, Reliance, and Auchan from Max Hypermarkets are going up speedily in Pune. Customer satisfaction is a fundamental aspect of a successful business. Evaluating customer satisfaction level from time to time enhances the profitability of the business. It helps to ascertain the place where it stands and can frame concrete plans for ensuring success in the future.