This paper is published in Volume-4, Issue-6, 2018
Area
Management
Author
Sherley Mary, T. Joseph
Org/Univ
Women's Christian College, Chennai, Tamil Nadu, India
Pub. Date
26 December, 2018
Paper ID
V4I6-1374
Publisher
Keywords
Customer relationship management, Service quality, Customer satisfaction, CRM programs, CRM discipline

Citationsacebook

IEEE
Sherley Mary, T. Joseph. Customer relationship management in public sector bank, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Sherley Mary, T. Joseph (2018). Customer relationship management in public sector bank. International Journal of Advance Research, Ideas and Innovations in Technology, 4(6) www.IJARIIT.com.

MLA
Sherley Mary, T. Joseph. "Customer relationship management in public sector bank." International Journal of Advance Research, Ideas and Innovations in Technology 4.6 (2018). www.IJARIIT.com.

Abstract

Customer Relationship Management has been developed in business to improve the quality of service in handling organization, customer inputs, tracking their orders, complaints, customer satisfaction and one of the most important is loyalty. Customer Relationship Management is customer –focused and technology oriented system. CRM involves technology to collect the intelligence you need for the improved services to your customer that has been provided by your firm. Customer relationship management play very important role in business world because the growth of every company depends on it. Customer relationship management requires deep analysis. The author has examine in research paper that study the profile of public sectors bank customers, their services provided by the bank, Customer satisfaction and the influence of demographic variable of customers.