This paper is published in Volume-3, Issue-5, 2017
Area
Marketing Segmentation
Author
Abhishek Bajaj
Org/Univ
ITM University Raipur, Chhattisgarh, India
Pub. Date
17 October, 2017
Paper ID
V3I5-1269
Publisher
Keywords
Marketing Strategy, Market Segmentation, Target Marketing, Samsung and Middle Class Section

Citationsacebook

IEEE
Abhishek Bajaj. A Study on Market Segmentation of Samsung Electronics Ltd. With special References to Mobile Phones, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Abhishek Bajaj (2017). A Study on Market Segmentation of Samsung Electronics Ltd. With special References to Mobile Phones. International Journal of Advance Research, Ideas and Innovations in Technology, 3(5) www.IJARIIT.com.

MLA
Abhishek Bajaj. "A Study on Market Segmentation of Samsung Electronics Ltd. With special References to Mobile Phones." International Journal of Advance Research, Ideas and Innovations in Technology 3.5 (2017). www.IJARIIT.com.

Abstract

Market Segmentation refers to dividing a broad target market into subsets of consumers businesses, or countries that have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing the marketing strategies to target them. Samsung is among the top players when it comes to the mobile phones. It offers a wide range of products for all sections of the society. Its focus is on the middle-class section of the society has given them a stronger footing in the Indian market which is also a reason for its high sales. According to the researcher after seeing the result it was founded that Samsung is highly focused on the middle section of the society and the consumer itself want the mobile phones should be at cheaper rates which suit to their pocket. In this research, the researcher has collected the data from the students and the research is based on the opinion of the students.
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