Every marketing strategy needs to be creative and new. Depending on the company’s long and short-term goals, target market, and resources, it chooses what kind of marketing and advertising works best. Whether the company chooses Tele-marketing or billboards, the end sale usually happens through personal selling. Some of the most memorable advertising campaigns in recent history, regardless of company size and marketing budget, and whether broadcast, print, or online-only, have involved humor – so it is high time that personal selling incorporates humor too. The purpose of this study is to provide a better understanding of the usage of humor in personal selling.