The digital revolution has fundamentally altered the use, protection, and infringement of trademarks. While there are numerous new opportunities for branding and visibility, there are also new challenges in enforcement, particularly regarding domain names, metatags, and other social media platforms. This paper examines how traditional trademark laws adapt to the digital sphere, explores the legal consequences of infringing trademarks in the online environment, and analyzes key case law and statutes, suggesting ways to enhance the regulations. The paper offers both international and Indian perspectives, making it a valuable resource for practicing lawyers and digital entrepreneurs.