This paper is published in Volume-10, Issue-6, 2024
Area
Mass Communication
Author
Agnes Aggrey Mbapu, Dr. Francis Xavier Ng' Atigwa
Org/Univ
The St. Augustine University of Tanzania, Mwanza, Tanzania, Tanzania
Keywords
Intimate Partner Violence, Thematic Focus, Media Coverage, Victim Portrayal, Awareness Campaigns
Citations
IEEE
Agnes Aggrey Mbapu, Dr. Francis Xavier Ng' Atigwa. Thematic Analysis of Intimate Partner Violence (IPV) Coverage in Habari Leo and Mwananchi Newspapers: A Review of Stories from January to December 2023, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.
APA
Agnes Aggrey Mbapu, Dr. Francis Xavier Ng' Atigwa (2024). Thematic Analysis of Intimate Partner Violence (IPV) Coverage in Habari Leo and Mwananchi Newspapers: A Review of Stories from January to December 2023. International Journal of Advance Research, Ideas and Innovations in Technology, 10(6) www.IJARIIT.com.
MLA
Agnes Aggrey Mbapu, Dr. Francis Xavier Ng' Atigwa. "Thematic Analysis of Intimate Partner Violence (IPV) Coverage in Habari Leo and Mwananchi Newspapers: A Review of Stories from January to December 2023." International Journal of Advance Research, Ideas and Innovations in Technology 10.6 (2024). www.IJARIIT.com.
Agnes Aggrey Mbapu, Dr. Francis Xavier Ng' Atigwa. Thematic Analysis of Intimate Partner Violence (IPV) Coverage in Habari Leo and Mwananchi Newspapers: A Review of Stories from January to December 2023, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.
APA
Agnes Aggrey Mbapu, Dr. Francis Xavier Ng' Atigwa (2024). Thematic Analysis of Intimate Partner Violence (IPV) Coverage in Habari Leo and Mwananchi Newspapers: A Review of Stories from January to December 2023. International Journal of Advance Research, Ideas and Innovations in Technology, 10(6) www.IJARIIT.com.
MLA
Agnes Aggrey Mbapu, Dr. Francis Xavier Ng' Atigwa. "Thematic Analysis of Intimate Partner Violence (IPV) Coverage in Habari Leo and Mwananchi Newspapers: A Review of Stories from January to December 2023." International Journal of Advance Research, Ideas and Innovations in Technology 10.6 (2024). www.IJARIIT.com.
Abstract
The study examined the thematic focus of intimate partner violence (IPV) stories in the Habari Leo and Mwananchi newspapers throughout 2023, utilizing a quantitative content analysis of 196 newspaper issues. Guided by the Agenda Setting Theory and Framing Theory, the analysis revealed that physical violence is the most frequently reported theme, appearing in 28% of the coverage. Emotional and psychological violence followed at 23%, indicating a growing awareness of its impact, while sexual violence accounts for 19%. Economic and financial abuse was mentioned in 13% of instances, showing an emerging understanding of its implications. Conversely, domestic homicides were covered only eight times (8%), suggesting these severe incidents may be underreported. Other forms of IPV, such as violence during pregnancy and cyber abuse, received minimal attention, highlighting areas that require greater media focus. The findings emphasize the dominance of physical and emotional violence in media narratives while underscoring the need for increased awareness of all IPV forms in Tanzanian society. The study recommends that newspapers enhance coverage of underreported IPV themes, ensure consistent reporting, improve the portrayal of victims and perpetrators, expand discussions on cyber abuse, and collaborate with stakeholders for awareness campaigns.