Product displays play a pivotal role in shaping consumer behavior in retail environments, influencing attention and purchase intentions. This study examines the differential effects of product display strategies on consumer attention and purchase intention in Western and Eastern Europe, exploring variations driven by cultural, economic, and technological factors. Using a mixed- methods approach, including eye-tracking experiments, surveys, and statistical analysis, we compare consumer responses to ordered versus disordered displays, in-store versus online settings, and the influence of visual merchandising elements. Results indicate significant regional differences, with Western European consumers showing greater sensitivity to ordered displays and Eastern European consumers responding more strongly to vivid, innovative displays. Implications for retailers and marketers are discussed, along with suggestions for future research.