This research paper examines the causes of the gender pay gap in the sports industry. It looks at the many factors affecting the wages of female athletes by highlighting the role of sponsors, industries, labour markets and media. It also reflects the presentation of women in sports using sexual connotations, the limited opportunities and reduced investment they receive, which restricts their skill development and therefore the wages they earn. This research paper emphasises how earnings are not due to lack of performance or athletic abilities, but due to institutional inequalities present in sports industries consisting of women, thus they are not a true reflection of the performance of female athletes.