This paper is published in Volume-5, Issue-2, 2019
Area
Tourism Marketing
Author
Jayasooriya S. S. W.
Org/Univ
University of Kelaniya, Colombo, Sri Lanka, Sri Lanka
Pub. Date
20 March, 2019
Paper ID
V5I2-1358
Publisher
Keywords
Sri Lankan tourism industry, Impulsive buying behavior, Consumer buying behavior

Citationsacebook

IEEE
Jayasooriya S. S. W.. Review on the factors influencing tourist’s impulse buying behavior in luxury restaurants in Sri Lanka (reference to Kandy city), International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Jayasooriya S. S. W. (2019). Review on the factors influencing tourist’s impulse buying behavior in luxury restaurants in Sri Lanka (reference to Kandy city). International Journal of Advance Research, Ideas and Innovations in Technology, 5(2) www.IJARIIT.com.

MLA
Jayasooriya S. S. W.. "Review on the factors influencing tourist’s impulse buying behavior in luxury restaurants in Sri Lanka (reference to Kandy city)." International Journal of Advance Research, Ideas and Innovations in Technology 5.2 (2019). www.IJARIIT.com.

Abstract

Impulsive buying behavior is common and ordinary behavior that most people makes on purchasing from time to time. There are empirical studies that discussed the impulsive buying behavior of the customers. In Sri Lankan context as an emerging industry, most of the tourist follow impulsive buying behavior in the restaurants due to various reasons. Accordingly, paper investigates the concept of impulsive buying behavior and factors that influence to impulsive buying behavior in luxurious restaurants in Sri Lanka. Paper accomplishes research propositions in line with the empirical justifications encouraging future research priorities.
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