This paper is published in Volume-7, Issue-3, 2021
Area
Computer And Science
Author
Sunil Gowda, Omprakash Mandge
Org/Univ
MET Institute of Computer and Science, Mumbai, Maharashtra, India
Pub. Date
11 June, 2021
Paper ID
V7I3-1784
Publisher
Keywords
OOT Growth, Types of OTT, censorship, competition, Telecommunications, rules and regulations, content consuming

Citationsacebook

IEEE
Sunil Gowda, Omprakash Mandge. OTT and growth of India’s OTT Platform, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Sunil Gowda, Omprakash Mandge (2021). OTT and growth of India’s OTT Platform. International Journal of Advance Research, Ideas and Innovations in Technology, 7(3) www.IJARIIT.com.

MLA
Sunil Gowda, Omprakash Mandge. "OTT and growth of India’s OTT Platform." International Journal of Advance Research, Ideas and Innovations in Technology 7.3 (2021). www.IJARIIT.com.

Abstract

Over - the -Top (OTT) video streaming platforms, are growing as one of the most popular entertainment providing sectors and it is also considered as necessary commodity to have. In India, there is an growth in number of users using OTT. While Indian OTT platforms like Voot, Hostar and ZEE5 has earned stronger customer base, global OTT platforms like Netflix and Amazon Prime have started growing their market share in India[2]. This paper is to understand the OTT workflow various OTT services, growth factors, technology background, audience distribution, content, censorship. to study the government rules and regulations on OTT and also how OOT’s are getting popular day by day in India and the reason behind it