This paper is published in Volume-5, Issue-1, 2019
Area
Mass Communication
Author
Darshana Choudhury
Org/Univ
Christ University, Bengaluru, Karnataka, India
Pub. Date
28 February, 2019
Paper ID
V5I1-1439
Publisher
Keywords
Entertainment, Media trust, News, New media, Television

Citationsacebook

IEEE
Darshana Choudhury. No end in sight – Television is here to stay, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Darshana Choudhury (2019). No end in sight – Television is here to stay. International Journal of Advance Research, Ideas and Innovations in Technology, 5(1) www.IJARIIT.com.

MLA
Darshana Choudhury. "No end in sight – Television is here to stay." International Journal of Advance Research, Ideas and Innovations in Technology 5.1 (2019). www.IJARIIT.com.

Abstract

When video began to stream over mobile and computers, speculation gusted about the end of television. Just as there were speculations about TV replacing radio or TV replacing cinema. But given the recent proliferation of FM channels and number of movies releasing every week and hitting the box office, it is clear that one media did not kill the other. The same is with the television and the new media. Technological convergence and explosion of new media did not and cannot end television. This study clearly establishes that television is alive, stronger and bigger today.