This paper is published in Volume-8, Issue-5, 2022
Area
Political Science
Author
Arhaan Lulla
Org/Univ
Bombay Scottish School, Mumbai, Maharashtra, India
Pub. Date
21 September, 2022
Paper ID
V8I5-1149
Publisher
Keywords
Social Media, Twitter Bombs, Google Bombs, Political Campaigns, Traditional Media, Political Parties, Candidates, Civic Engagement, Political Messaging, Political Engagement, Online Presence, Political Participation, Internet, Crowd Sourcing, Advertising, Panel Data, Political Communication, Fundraising, Digital Domain, Political Promotion

Citationsacebook

IEEE
Arhaan Lulla. Impact of social media during elections - A global perspective, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Arhaan Lulla (2022). Impact of social media during elections - A global perspective. International Journal of Advance Research, Ideas and Innovations in Technology, 8(5) www.IJARIIT.com.

MLA
Arhaan Lulla. "Impact of social media during elections - A global perspective." International Journal of Advance Research, Ideas and Innovations in Technology 8.5 (2022). www.IJARIIT.com.

Abstract

Smart leaders frequently use new media to affect politics. Election-related effects of social media were noticeable in the early 2000s. In his first presidential campaign, Barack Obama made use of social media to mobilize the public and win the 2008 election. According to Pew Research Center, 74% of internet users or 55% of the adult population—looked for election news online during Obama's first campaign. Local elections also benefit greatly from social media. A famous example is when Beto O'Rourke came dangerously close to unseating Senator Ted Cruz in 2018. The majority of Indian political figures now use Facebook and Twitter to express themselves without the censorship of mainstream media. It is vital to understand how social media affects elections and what voters can do to use the internet responsibly given that candidates devote a lot of resources to social media campaigns. Social media platforms were created by businesses to encourage interaction, but although this interaction can help politicians spread their messages and reach more voters, it has also been demonstrated to make it simple for election misinformation to spread globally