This paper is published in Volume-11, Issue-3, 2025
Area
Sociology
Author
Shivanya Soni
Org/Univ
Independent Researcher, India
Pub. Date
10 June, 2025
Paper ID
V11I3-1317
Publisher
Keywords
Pandemic, Losses, Delayed Releases, Production

Citationsacebook

IEEE
Shivanya Soni. Glamour Industry and Global Pandemic, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Shivanya Soni (2025). Glamour Industry and Global Pandemic. International Journal of Advance Research, Ideas and Innovations in Technology, 11(3) www.IJARIIT.com.

MLA
Shivanya Soni. "Glamour Industry and Global Pandemic." International Journal of Advance Research, Ideas and Innovations in Technology 11.3 (2025). www.IJARIIT.com.

Abstract

The COVID-19 pandemic has brought difficult situations for citizens of nations across the world. While this pandemic affects different dimensions of life and society, this paper examines the impact of the COVID-19 pandemic on the entertainment industry of India. The entertainment industry was almost hit when the lockdown was imposed all over the country. Film and TV producers were under pressure to mitigate the impact of delayed release schedules, closure of theatres, and production stoppages. This industry is one of the famous industries of India, which has had to face many losses as well. Rapid changes in consumer behaviour and consumption, cancellation of events and sports, and cuts in advertisement expenditure have impacted a lot of companies. The result of the pandemic on these industries has ranged from lowered attendance at film festivals and music concerts, disruptions in film distribution, to delayed or cancelled movie releases and curtailed on-location film shoots. We could also see how different actors were coming up and helping the government with funds and posting leads on the internet to help the people in need. Also, there were many of them who were seen as breaking the pandemic laws implemented by the government. However, a lack of policies at the national level and fewer regulatory measures from the government have further complicated this issue.