This paper is published in Volume-4, Issue-3, 2018
Area
Retail Management
Author
Neeraj Dubey
Co-authors
Dr. Richa Sinha
Org/Univ
Sam Higginbottom Institute of Agriculture, Technology and Sciences, Allahabad, Uttar Pradesh, India
Pub. Date
16 May, 2018
Paper ID
V4I3-1436
Publisher
Keywords
HIUP (Household goods), LIUP (Luxury goods), EIUP (Electronic goods), FIUP (Fashion goods), OT (Others goods).

Citationsacebook

IEEE
Neeraj Dubey, Dr. Richa Sinha. Factor affecting consumer buying behavior in Vishal mega mart retail store, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Neeraj Dubey, Dr. Richa Sinha (2018). Factor affecting consumer buying behavior in Vishal mega mart retail store. International Journal of Advance Research, Ideas and Innovations in Technology, 4(3) www.IJARIIT.com.

MLA
Neeraj Dubey, Dr. Richa Sinha. "Factor affecting consumer buying behavior in Vishal mega mart retail store." International Journal of Advance Research, Ideas and Innovations in Technology 4.3 (2018). www.IJARIIT.com.

Abstract

Consumer Buying Behavior refers to the buying behavior of their ultimate consumer related to the market segment. A company needs to analyze buying behavior for:
  • Buyer’s reactions with respect to a company or a firm. Marketing strategy has a great impact on the firm’s success.
  • The marketing concept stress or emphasize that a firm should create a Marketing Mix (MM) that satisfies customers, therefore need to analyze the what, where, when and how consumers buy. So the better utility in terms of satisfaction can be given to the customers.
  • Marketers can better predict how consumers will respond or react to the marketing strategies.
 
Paper PDF