Emotional branding is widely used in building a marketing strategy. In this study, we will discuss various factors involved in creating emotions as benefits of advertising. How emotions as a main tool can create a brand’s identity and uniqueness for consumers to have brand loyalty. This study examines both for-profit and non-profit sectors to show how empathy-driven marketing is becoming important for establishing genuine connections with consumers. The use of emotional appeals in advertising The most important factor of having a strong social media appearance is for consumers to connect with the organization's uniqueness and have a true sight and information about the brand values and ethics towards creating a brand shows the importance to do collaborative campaigns with influencers and consumers to get connected with the brand. The use of social media marketing as a main tool in creating awareness through promoting video advertising on brands' Social media handles and, finally, talking about the future trends that will be used in emotional marketing strategy.