This paper is published in Volume-4, Issue-6, 2018
Area
Marketing
Author
Arijit Roy
Co-authors
Dr. Kiran Reddy
Org/Univ
AIMS Centre for Advanced Research Centre, India
Pub. Date
15 December, 2018
Paper ID
V4I6-1340
Publisher
Keywords
Start-ups, Food delivery, Internet, Technologies, Food industry, Convenience

Citationsacebook

IEEE
Arijit Roy, Dr. Kiran Reddy. Emerging face of E-tailing: Online food delivery, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Arijit Roy, Dr. Kiran Reddy (2018). Emerging face of E-tailing: Online food delivery. International Journal of Advance Research, Ideas and Innovations in Technology, 4(6) www.IJARIIT.com.

MLA
Arijit Roy, Dr. Kiran Reddy. "Emerging face of E-tailing: Online food delivery." International Journal of Advance Research, Ideas and Innovations in Technology 4.6 (2018). www.IJARIIT.com.

Abstract

The growth of the internet has created a significant impact on the lives of people for customers convenience is something which customers look forward to. With the internet, there are new ways of satisfying them with relative technologies and for marketers, it is about selling the products throughout the year without geographical and temporal boundaries and to understand customer’s perception on how they use online services such as food delivery and on understanding why they don’t do so. The online food delivery business has seen a rapid growth, growing at 15% every quarter in 2017. The growth has resulted in the number of orders on a daily basis clocking an average of 400,000 during the September quarter. The Fast food Industry is expected to reach to US$27.57 billion by 2020 which is set for an exponential growth as we can see the market is expected to grow at CAGR of 18% by 2020. This study attempts to take a look at the online food delivery ecosystem with a focus on its drivers and analyses the factors that are driving the growth of this business, especially in Bangalore City.
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