This paper is published in Volume-3, Issue-6, 2017
Area
ECOMM
Author
Tanay Pankaj Sharma
Org/Univ
The Lexicon International School, Wagholi, Pune, India
Pub. Date
08 November, 2017
Paper ID
V3I6-1195
Publisher
Keywords
ECOMM, Indian, Teenagers

Citationsacebook

IEEE
Tanay Pankaj Sharma. ECOMM Trends of Indian Teenagers, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Tanay Pankaj Sharma (2017). ECOMM Trends of Indian Teenagers. International Journal of Advance Research, Ideas and Innovations in Technology, 3(6) www.IJARIIT.com.

MLA
Tanay Pankaj Sharma. "ECOMM Trends of Indian Teenagers." International Journal of Advance Research, Ideas and Innovations in Technology 3.6 (2017). www.IJARIIT.com.

Abstract

Since the digitization drive was initiated by the current Government, this study is to know whether it has affected teenagers in terms of their visit frequency online. This inquisitiveness led to the formation of the questionnaire which focusses on collecting information on the current e-commerce trends of Indian teenagers. According to Google India, there were 35 million online shoppers in India in 2014 Q1 and was expected to cross 100 million marks by end of the year 2016. CAGR vis-à-vis a global growth rate of 8–10%. Electronics and Apparel are the biggest categories in terms of sales. The study was conducted online through Google spreadsheet in the age group ranging between 13 years to 19 years over a period spanning two weeks.
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