This paper is published in Volume-5, Issue-5, 2019
Area
Rural Management
Author
Ishu Srivastava
Co-authors
Dr. C. P. Gujar
Org/Univ
Mahatma Gandhi Chitrakoot Gramoday Vishwavidyalaya, Chitrakoot, Satna, Madhya Pradesh, India
Pub. Date
10 October, 2019
Paper ID
V5I5-1188
Publisher
Keywords
Customer Satisfaction, RRBs, Banking services

Citationsacebook

IEEE
Ishu Srivastava, Dr. C. P. Gujar. Customer satisfaction towards the application of modern technology: A case study of Kashi Gomti Samyut Gramin Bank in Jaunpur district, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Ishu Srivastava, Dr. C. P. Gujar (2019). Customer satisfaction towards the application of modern technology: A case study of Kashi Gomti Samyut Gramin Bank in Jaunpur district. International Journal of Advance Research, Ideas and Innovations in Technology, 5(5) www.IJARIIT.com.

MLA
Ishu Srivastava, Dr. C. P. Gujar. "Customer satisfaction towards the application of modern technology: A case study of Kashi Gomti Samyut Gramin Bank in Jaunpur district." International Journal of Advance Research, Ideas and Innovations in Technology 5.5 (2019). www.IJARIIT.com.

Abstract

This analysis is based on primary data and carried out on customer satisfaction regarding internet technology with special reference to Kashi Gomti Samyut Gramin Bank which is the one of the RRBs in Jaunpur district of U.P. The sample size of the study is 100 and convenience sampling method was used to collect the data. The appropriate statistical tools were applied in this study such as mean score, chi-square and percentage analysis for getting appropriate results. SMS alert, user-friendly ATM services and mobile application with modern features like NEFT/ IMPS/RTGS, cheque request, Bill payments for various services which were considered by the majority of the respondents. Most of the customers are found satisfied with SMS Alert, 24 hours helpline, etc. Due to lack of awareness customers don’t use frequently some banking services like mobile ATM facility, Internet technology, and RTGS, etc.
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