This paper is published in Volume-5, Issue-2, 2019
Area
Primary Research
Author
Arpita Pandey, Saritprava Das
Org/Univ
ITM Business School, Mumbai, Maharashtra, India
Pub. Date
29 March, 2019
Paper ID
V5I2-1568
Publisher
Keywords
Customer satisfaction, QSR, Fast-food

Citationsacebook

IEEE
Arpita Pandey, Saritprava Das. Customer satisfaction survey of quick-service restaurant with special reference to subway: A study in Navi Mumbai, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Arpita Pandey, Saritprava Das (2019). Customer satisfaction survey of quick-service restaurant with special reference to subway: A study in Navi Mumbai. International Journal of Advance Research, Ideas and Innovations in Technology, 5(2) www.IJARIIT.com.

MLA
Arpita Pandey, Saritprava Das. "Customer satisfaction survey of quick-service restaurant with special reference to subway: A study in Navi Mumbai." International Journal of Advance Research, Ideas and Innovations in Technology 5.2 (2019). www.IJARIIT.com.

Abstract

This research evaluates the extent of customer satisfaction for Subway food chain marketing strategies. In the present scenario, a lot of big and small QSRs are trying to win the customer share of heart and develop loyalty. So, the first basic need is to know the customer liking and disliking for the services provided by the food chains. Here the research will try to explain the factors which affect the customer satisfaction for QSR services. The objective of the study is to find out the effect of the food quality, service quality, ambiance and price on customers’ satisfaction in the Subway restaurant of Kharghar and Sea wood. To research that convenience sampling technique was used to collect the data. The questions were rated on a 5-point Likert scale