This paper is published in Volume-7, Issue-1, 2021
Area
Commerce
Author
Mohd Anwar, Ravinder Kaur
Org/Univ
Mata Gujri College, Fatehgarh Sahib, Punjab, India
Pub. Date
18 February, 2021
Paper ID
V7I1-1225
Publisher
Keywords
Consumers, Online Shopping, Internet, World Wide Web

Citationsacebook

IEEE
Mohd Anwar, Ravinder Kaur. Consumer trust in online spending: An Indian perspective, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Mohd Anwar, Ravinder Kaur (2021). Consumer trust in online spending: An Indian perspective. International Journal of Advance Research, Ideas and Innovations in Technology, 7(1) www.IJARIIT.com.

MLA
Mohd Anwar, Ravinder Kaur. "Consumer trust in online spending: An Indian perspective." International Journal of Advance Research, Ideas and Innovations in Technology 7.1 (2021). www.IJARIIT.com.

Abstract

Many consumers are incredulous or suspicious about the functional mechanisms of electronic commerce, it is a transparent process, for online purchase. Beginning from a utilitarian point of view trust is viewed as a particular yet conceivably coinciding system for decreasing the vulnerability and multifaceted nature of exchanges and connections in electronic markets. In many previous types of research, the focus has been found on the connection between consumer trust and its forerunners. The objective of this study is to examine the influence of consumer trust on online buying behavior among Indian consumers as well as to investigate the relationship and mediating effect of consumer attitude and consumer buying intention between consumer trusts and online buying behavior
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