This paper is published in Volume-5, Issue-1, 2019
Area
Business And Brand Management
Author
Neel Chatterjee
Co-authors
Abhijnan Goswami, Arnold Fernandes, Mohammed Ijas
Org/Univ
Christ University, Bangalore, Karnataka, India
Pub. Date
21 February, 2019
Paper ID
V5I1-1382
Publisher
Keywords
Brand development, Downfall, Dysfunctional management, Product and promotional mix, Apple's NeXT, Silicon valley Legend, Thinking different

Citationsacebook

IEEE
Neel Chatterjee, Abhijnan Goswami, Arnold Fernandes, Mohammed Ijas. Comprehensive and conceptual analysis of revival of Apple Inc. in 1997, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Neel Chatterjee, Abhijnan Goswami, Arnold Fernandes, Mohammed Ijas (2019). Comprehensive and conceptual analysis of revival of Apple Inc. in 1997. International Journal of Advance Research, Ideas and Innovations in Technology, 5(1) www.IJARIIT.com.

MLA
Neel Chatterjee, Abhijnan Goswami, Arnold Fernandes, Mohammed Ijas. "Comprehensive and conceptual analysis of revival of Apple Inc. in 1997." International Journal of Advance Research, Ideas and Innovations in Technology 5.1 (2019). www.IJARIIT.com.

Abstract

The rise of Apple so lies with their angle of “Thinking Differently”. The corporate might not have continually been publicized as a commanding power in the tech industry, their strength over the years has come back from optimum vision and not continuing with constant and similar products and moving towards change to tackle its competition. In recent times, Apple has featured a vast line-up of high-end personal computers, iPods, iPhones, and iPads. They even have a thriving business through the iTunes Store mainly through marketing music, video, and applications for each iOS and MacOS. But all of this would not have existed if it wasn’t for Steve Jobs and the revolutionary changes that he made in Apple Inc. back in 1997. Initially, in 1996, Apple had begun to license Mac OS to Motorola and IBM, that was a move Steve Jobs had advised simply before his termination. PowerPC processors enraptured into the third generation and things were looking promising for all concerned. Apple determined to shop for NeXT so as to boost Mac OS and hold leverage over Microsoft. In 1988, Apple decided to raise its prices, which caused chaos and confusion in the minds of the consumers, this declined the deals significantly, affecting the performance of the company drastically. In the next 10 years, multiple changes were made in the company’s top positions but the company constantly saw a downfall. During the last quarter of 1996, Apple saw its sales decline by 30% according to the reports, Apple reported to Wall Street stating that it will record an after-tax loss of $ 700 million, which was the company biggest quarterly loss ever recorded, with over $1billion. In 1997, with the assistance of Steve Jobs and also the new board of administrators, Apple had created the foremost outstanding revival story known to not simply companies in America but across the whole world, and stands presently as one of the highest valued tech companies in the world.
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