This paper is published in Volume-4, Issue-2, 2018
Area
Computer Science
Author
Vishnu Raat, Sachidanand Maurya, Uma Thakur
Org/Univ
Priyadarshini Institute of Engineering and Technology, Nagpur, Maharashtra, India
Pub. Date
09 April, 2018
Paper ID
V4I2-1691
Publisher
Keywords
Metadata, On-Page SEO, and Off-Page, Backlink.

Citationsacebook

IEEE
Vishnu Raat, Sachidanand Maurya, Uma Thakur. A study of search engine optimization: Role and importance, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Vishnu Raat, Sachidanand Maurya, Uma Thakur (2018). A study of search engine optimization: Role and importance. International Journal of Advance Research, Ideas and Innovations in Technology, 4(2) www.IJARIIT.com.

MLA
Vishnu Raat, Sachidanand Maurya, Uma Thakur. "A study of search engine optimization: Role and importance." International Journal of Advance Research, Ideas and Innovations in Technology 4.2 (2018). www.IJARIIT.com.

Abstract

In the present information age, the management of the website is a hot topic and the effects of a search engine over a website. This has forced a large number website owner to make effective efforts for search engine optimization. The positioning of a website in the first place of a search result of a search engine is a tedious job, and to make this possible one needs to understand the basics of search engine optimization. There are various techniques to help us to increase the ranking of our website such as the use of proper keywords, generating backlinks, use of proper tags, metadata etc. SEO is divided into two parts: On-Page and Off-Page SEO. In order to be successful, both the areas require equal attention. This paper aims to explain the functioning of the search engines along with the role and importance of search engine optimization.